Growing a home service business past $1 million requires more than just hard work — it takes focus, consistency, and the right systems. In this episode, Michael Katz, Co-owner of Trio Heating & Air, shares how he and his brother scaled from $300K to nearly $10 million in under two years. Michael breaks down the biggest mistakes that keep businesses stuck, why customer service and reviews are your lifeline early on, and how to avoid the trap of reinventing the wheel. Plus, he reveals the key ServiceTitan features that every growing business should master first.

Join us as we discuss: 

• [6:01] Why focus and picking one lane is crucial early on

• [12:10] The power of reviews and how to get them consistently

• [21:10] ServiceTitan foundations — what to prioritize
  

Check out these resources we mentioned during the podcast:

• Canva

• Mastering ServiceTitan: Pricebook Pro and More

• Mastering ServiceTitan: Boost Your Call Booking Rate

• Mastering ServiceTitan: ServiceTitan Reporting

• Home Service Millionaire by Tommy Mello
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.