In the final episode of our 3-part mini-series with Michael Katz, Owner of Trio Heating & Air, we dive into the gritty reality of scaling a trades business from $5M to $10M and beyond. Michael shares what it really took to build Trio into a $ 15M-plus operation in just a few short years, including the personal sacrifices, mindset shifts, and leadership evolution that fueled the journey. Michael gets candid about burning out, questioning his path, and ultimately transforming his own leadership style to match the company’s needs. 

Join us as we discuss:

• [1:07] The trade-offs of growing a business vs. staying lean and profitable

• [12:01] Why you have to change your personality to match your business

• [19:52] The bucket strategy: targeting the right customers at the right time

• [29:25] How to boost your TitanAdvisor score and get more business
  

Check out these resources we mentioned during the podcast:

• Marketing Pro

• ROI Magic: Boost Your Business with SeviceTitan’s Marketing Pro

• Home Service Millionaire by Tommy Mello
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

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