It’s pretty safe to say that script practicing, and lead generating are not most Realtors favorite things to do. We want to flip that script on its head (pun intended!) so that rather than treating this like some other drudgery you have to do, you can make it a positive and impactful part of your business. Picking up the phone and calling someone has become something of a lost art, and that is exactly why doing it is such a valuable skill, and like any other skill it takes practice. 

Client interactions in real estate are everything, and having consistent communication with buyers and sellers is one of the reasons why someone will potentially choose you rather than someone else. It’s a contact sport after all! On this week's show Beth is going to give her tips and tricks for how to develop a positive mindset around scrip practice, and lead generation, and what you should be doing to help develop those skills. Let’s dive in!

Back in March we attended the EXP Fast Forward Conference in San Diego and we finally got a chance to sit down and do a podcast about it last week. The conference was really well done and we had such a great time connecting with Realtors from all over the country. There were amazing speakers and the keynote was the author of Atomic Habits, James Clear. We learned all about habit formation, habit stacking, and the power of small habits, and it was so inspiring to hear about how small actions done consistently can net a big result. There were so many other great speakers discussing everything from geo farming in real estate, categorical farming, lead generation, and email marketing as well as plenty of real estate specific topics. We really just can’t say enough good things about the conference and it was both educational and enjoyable. We can’t wait to share our thoughts with you so let’s dive in!

The most important thing for the marketing of any business is consistency. Consistency is the driving force behind your brand ultimately reaching your ideal client. It doesn’t matter what platform you are using to reach your audience, consistency is the key. We believe that email marketing is the most impactful and reliable way to move your business forward. You don’t own your Instagram, you don’t own your TikTok, but you do own your email list. Oftentimes when we start talking about e-mail marketing the first question is "Where do I start?” This week Kristi goes through a nurture sequence, otherwise known as a marketing funnel. A funnel is the process of converting traffic using a freebie, coupon code, ebook, or whatever your lead magnet is. After the free content has been delivered a series of automated emails will follow that will educate about your mission, who you are and how you can serve this new prospective client. This is the heart of any good online marketing strategy. Kristi walks through a step by step guide on how to do this on this week's show. Let’s dive in!

Checkout our link for a discount on Flodesk if you’re interested in trying Flodesk.

https://flodesk.com/c/OAAMMZ

Are you using TikTok as part of your social media strategy? It is currently the 3rd largest social media network behind Facebook and Instagram with roughly 834 million users worldwide and it has the highest average engagement rate of all social media platforms making it a fantastic tool in your social media strategy. It’s also unique in that you still have the ability to be one of the first agents in your area to build a big following on TikTok, you might even be the first real estate agent in your city to blow up! 

This week’s guest, Lauren Taylor, is a Realtor, and business coach and she made it her mission for one year to focus on building her TikTok audience and grew her account to over 100,000 followers and 2.2 billion views! We sat down and talked to her about building a following on TikTok as a real estate agent, leveraging TikTok as an early adopter and using B-roll video to create engaging content. We really enjoyed this interview and Lauren shared a ton of great information on her personal journey and how you can leverage TikTok to reach more potential clients. Let’s dive in! 

You can find Lauren on TikTok and Instagram @likelaurentaylor

We feel pretty safe in saying we’ve all heard a million times by now about doing videos for social, and how important it is and on and on. At this point this isn’t new, and you’re probably using at least some video in your marketing strategy even if it has been reluctantly. The hard part is showing up authentically, with confidence, and not wanting to cringe at every post. It’s not easy, at least not for a lot of us, and there is nothing wrong with that. We weren’t all born to be in front of a camera, and that’s okay too. We can still make video work for us, and in fact it’s a skill we can get better at and it doesn’t have to be a full time job. 

Our guest this week is Chelsea Peitz, a real estate social media strategist, keynote speaker, author, and podcaster, who coaches camera-shy real estate humans to show up online with heart and humanity not hustle or hacks. Chelsea is absolutely wonderful at explaining why video is important, how it works on us, how we can and should be using it to connect with others, and best of all she removes the things that are simply excuses standing in our way to getting started. We absolutely love this conversation, it’s full of good energy, good advice, and Chelsea is supper uplifting. We will definitely be going back to listen to this one because she has tips anyone operating a business on social media will be able to put into action. Let’s dive in!

Check out Chelsea on IG @chelsea.peitz

Her website www.chelseapeitz.com

Her books are: What To Post and Talking In Pictures and you can find them both on Amazon.

Alright friends, this week's episode is all about you! Last week we celebrated 100 episodes, and this week just so happens to be the 2 year anniversary of starting the podcast. Since we already talked all about our podcasting journey last week, this week we are going to celebrate all of you for coming along on this journey with us! We are announcing two giveaways for our listeners, so let’s dive in! 

Sign up to win a free 1 hour coaching call with Beth and Kristi! 

https://view.flodesk.com/pages/6419c0188b2493e1ce9e4d48

Sign up to win one of 2 branded podcast Stanley mugs!

https://view.flodesk.com/pages/6419beefdc3789176b694388

Episode 100! Woot woot! We can hardly believe we have done 100 shows! This show is all about celebrating and we even have a special announcement for you at the end of the show! This week is a reflection on our podcasting journey; we share the surprising aspects of running a podcast, what has been the most fun and enjoyable parts of doing the show, and some of the lessons we have learned along the way. We are so grateful to everyone who’s come along on this journey with us. When we started the show one of the main goals was to build a community, and 100 episodes in we definitely feel we have succeeded at that goal which is so dang cool. We are still working on growing and building, and it has been so incredibly rewarding and it absolutely would not be possible without all of you. We can’t say thank you enough for tuning in each week, and we are so excited for all that the future holds. Let’s dive in!

We have been talking a lot about the spring market in recent weeks, and in addition to the spring market it’s also tax season. Tax time can be a stressful and anxiety filled time for a lot of small business owners, but it doesn’t have to be that way. This week we have Ashley Ford from Pretty Penny Accounting to talk about all things financial and small business. Ashley has a really unique approach to money management, and accounting she looks at not only the role it plays in your business but also the role it’s playing in your mental health and overall well being. We absolutely love this approach, and found so much of what she had to say super refreshing. No shame, no guilt, and lots of great ways to start changing habits to move yourself in a positive direction. Ashley gave us a ton of great tips on how to manage your money for your business and your life. Ashley has also taken a very forward approach to her marketing and social media presence which is very unique in the financial space which is sooo refreshing to see. This is a really great interview packed with a ton of great info. Let’s dive in!

You can find Ashley at her website

https://www.ppllcaccounting.com/meetashley

Find Ashley on IG

The spring market is officially upon us and with it we are already seeing more homes going into multiple offers. Nothing like what we were seeing two years ago, but low inventory, and cooling interest rates might be enough for things to get really competitive for buyers again this spring. As a buyer's agent, especially at ultra competitive price points, this is your time to shine! You’ve got to get creative, and really go to work to get your offer to the top of the pile. We’ve got some helpful tips and tricks for you so you can look like a true rockstar Realtor when you are in your next multiple offers situation. Let’s dive in!

Check out Beth's Top 5 Secret's to Win In Multiple Offers!

https://view.flodesk.com/pages/640636449b153e72bb648e8b

Interest rates have been a hot topic in real estate over the last year. We saw historical lows the previous two years and when interest rates went back up it seems like people had a hard time adjusting their expectations. A lot of prospective buyers and sellers decided to wait and see how things played out, and while interest rates have come back down a little bit in recent months, in a lot of markets there is still low inventory so buyers are facing a lot of competition. 

This week we have mortgage professional Lisa Wells to talk about all things mortgages and interest rates. She gives us all the stats, gives us her predictions for what’s to come and tells us why waiting it out is just costing you even more money in the long run. Lisa also shares an amazing breakdown of exactly what is causing the shortage in inventory. Lisa is super knowledgeable and a true professional. This is a very educational episode and will leave you with tons of talking points for clients and if you are thinking of buying or selling it will arm you with so much information. Let’s dive in!