What do world-class motocross and construction leadership have in common? More than you might think. In this episode of Give Us The Dirt, Brandon Lindsey sits down with Jake Nicholls, Group CEO of True Seven Group, a third-generation family business in Suffolk, England with more than 300 employees across earthworks, demolition, equipment rental, aggregates, concrete, and more. Jake’s path into construction was anything but traditional—before joining the family business, he built a career as a professional motocross racer, reaching fourth in the world before injuries and a changing perspective led him toward a completely new chapter.
Instead of stepping directly into the corner office, Jake chose to start at the bottom. Working long days in the recycling yard, learning the business firsthand, and earning the respect of the people he knew he might one day lead. He shares how racing shaped his work ethic and humility, what it takes to lead and grow a multigenerational family business, and why building one unified team across different divisions has become one of his proudest accomplishments. Jake also dives into the challenges facing construction in the UK, adapting to changing markets, developing young talent, and how True Seven’s apprenticeship program is helping create the next generation of skilled operators. From racing around the world to moving dirt across England, Jake’s story is a reminder that great leadership isn’t inherited. it’s earned. ????????????
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