David Heinemeier Hansson is a programmer, writer, and entrepreneur. He changed the future of technology with Ruby on Rails, has influenced the way businesses are being built and run with his books; Getting Real, Rework, and Remote; Office Not Required, and has helped many businesses (including my own photo studio) stay organized and productive with the integrated project management solution, Basecamp.

David is passionate about finding alternative ways to do things. He loves looking at the status quo, ripping it apart and putting back together only the elements that make the most sense. In our conversation, David helps budding entrepreneurs cross the bridge from wantrepreneur to taking first steps as well as offers some animated anecdotes and mind shifts for how to make your existing businesses and teams ultra productive, passionate, and value driven.

In today's episode,

* If you want to build a successful business, try integrating existing ideas and tools rather than creating a new standalone tool.

* You don’t have to be a genius, nor do you have to outwork everyone to be an entrepreneur. You can build a profitable business starting with 10 hours a week and existing business models.

* Take control of the things that you decide are important and make sense to you. Whether you’re on your own or a manager of a team, it’s critical to assess how you’re most productive and happiest when creating the structure of your work-life.

Enjoy!

Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.