This week, we’re pulling no punches. We’re diving into the rise of a new generation of stylists claiming “specialist” status without the reps, the grit, or the confidence to back it up. Is it fear masked as branding? We’re calling it out.We also break down the right (and wrong) ways to roll out a price increase—because how you communicate it can make or break your guest retention. And finally, we unpack a real story of a salon owner whose attempt to inspire her team backfired—resulting in a top stylist walking out. What went wrong, and what can we learn?