Toolbox for the Trades

Goettl - Dale Steele: You Can’t Script Authenticity


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As one of the largest HVAC service providers in the Southwest, the folks at Goettl Air Conditioning & Plumbing have a clear vision for growth. And it starts with a solid foundation built by strong leadership and a willingness to change.

Their VP of Sales, Dale Steele , told us how authenticity and a positive mindset have elevated their techs and sales team and set Goettl on the path to success.

Join us as we discuss:

  • (25:13) The importance of authentic human connections
  • (34:17) Training technicians in impromptu sales
  • (44:17) Maintaining team alignment and a positive mindset 
  • Check out these resources we mentioned during the podcast:

    • Dale Steele 
    • Goettl Air Conditioning & Plumbing  
    • Know a business that could use a bit of muscle from ServiceTitan? Refer them here! 


      You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here.


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