Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy.

We’ve got Jyll Saskin Gales, a Google Ads expert and author, sharing her insights and experience, including how your customer data can inform smart bidding algorithms and optimize your campaigns.

Audience targeting in Google Ads is a topic that often doesn't get the attention it deserves, yet it holds immense potential for eCommerce businesses looking to optimise their ad performance. A key takeaway from our conversation with Jyll is the impact of sharing your customer list with Google. This list is not just a collection of emails; it represents a powerful asset that informs Google's bidding algorithms and unlocks features like optimised targeting. Jyll emphasizes that for eCommerce retailers leveraging this customer data can significantly enhance ad effectiveness.

Transitioning into practical applications, Jyll shares real-world examples of how businesses can utilize Google’s audience targeting capabilities, illustrating that understanding who your target audience is can lead to better engagement and conversion rates. The conversation also touches on the importance of keeping your customer lists updated and utilizing Google’s automation features to stay competitive. By the end of the episode, listeners are equipped with not only theoretical knowledge but also practical tips that can be immediately implemented to boost their Google Ads campaigns.

Whether you are a small business or a larger retailer, this episode is packed with insights that can drive your marketing efforts forward.

Takeaways:

• Your customer list is an invaluable asset that can greatly enhance your Google Ads campaigns.
• Sharing your customer list with Google unlocks features that can optimise bidding and targeting strategies.
• Audience targeting is essential for eCommerce success, especially with Google Ads evolving rapidly.
• Utilizing Google's audience segments can help you reach specific demographics and interests effectively.
• Always keep your customer data updated to maximize the potential of automated targeting in Google Ads.
• Understanding how to leverage Google audiences will give you a competitive edge over your rivals.

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