Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets. Whether you're currently navigating a hefty budget or just curious about what it entails, we’ll share valuable insights that can help you optimise your Google Ads performance.

One of the standout themes in our conversation is the need for a more granular approach when scaling budgets. Instead of merely increasing existing campaigns, it's important to explore new campaign types and strategies, like Performance Max, which allows advertisers to diversify their approach and maximize their return on investment. Issy emphasizes that as budgets grow, so does the complexity of managing those campaigns, demanding a constant test-and-learn mindset to ensure that every dollar is effectively spent.

Another key aspect we discuss is the importance of creative in Google Ads. With larger budgets, the need for diverse and compelling ad creatives becomes even more pronounced. Issy explains how creative testing and optimization should be a continuous process, leveraging AI tools to generate new ideas and keep the content fresh.

We also touch on the significance of proper attribution and conversion tracking, especially when substantial funds are involved. Issy advocates for a robust understanding of how different marketing channels interact, suggesting that marketers look beyond Google Ads for comprehensive performance insights. This episode is packed with actionable insights, making it a must-listen for anyone looking to optimize their Google Ads strategy, particularly when working with six-figure budgets.

Takeaways:

• When managing six-figure Google Ads budgets, having a diverse range of campaigns is vital for success.
• It's essential to continuously test and reflect on ad performance every two weeks to optimize strategies effectively.
• Attribution becomes increasingly important with larger budgets; consider using Marketing Mix Modeling for comprehensive insights.
• Scaling budgets requires a strategic approach; simply increasing spend without a plan often leads to poor campaign performance.

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