• 00:10: The core SEO changes at Google I/O
• 2:14: Health and finance topics will not be affected (so far)
• 3:08: Watermarking for generative content creators
• 4:51: New layouts in Google SERP
• 6:12: New impact on affiliate website
• 7:43: Query complexity and how it influences content choice
• 8:30: Google’s incentives for content and websites continues
• 10:30: RLHF, “Reinforcement Learning from Human Feedback
• 13:42: Visual design importance
• 18:06: How to increase efficiency in SEO with AI
• 21:02: Visual design importance, continued
• 21:47: Why complex queries are the best defense
• 22:22: How to stay on top of optimization as AI evolves
• 24:57: Final tips, tactics, and tricks

• The AI Takeover of Google Search by The Verge
• “Watermarking” and Content from Google I/O
• “Conversational Mode” from Google I/O
• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email

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