Meredith's Husband | SEO for People Who Don't Like SEO

Google Just Changed How It Ranks Websites & Your Traffic Could Be Affected


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Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.

Link to the lesson mentioned during this episode:

Watch > How to use Google Search Console

In this episode, we discuss... 

  • Google's "Core updates" evaluate a website's general approach to SEO, not specific elements
  • These larger updates happen only once or twice yearly, compared to hundreds of routine updates
  • Small business owners and DIY SEO practitioners are most vulnerable to negative impacts
  • Google Search Console is the only reliable tool to determine if your site has been affected
  • Third-party ranking tools often get disrupted during major updates as they violate Google guidelines
  • Sites creating content primarily for SEO rather than human value are most likely to be penalized
  • AI-generated content is particularly vulnerable if it lacks original expertise or genuine value
  • Quality content should provide original information, comprehensive coverage, and demonstrate expertise
  • Content should be structured logically (like content hubs) to show comprehensive topic coverage
  • Mobile optimization, trustworthiness signals, and authentic expertise are crucial ranking factors


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Meredith's Husband
https://www.meredithshusband.com

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Meredith's Husband | SEO for People Who Don't Like SEOBy A professional photographer and her SEO husband

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