Sally Wilson is a lawyer turned craft entrepreneur. She's also an involved mother who shares her business and passions with two kids. She says being a great mom doesn't mean sacrificing who you are.

Sally launched Caterpillar Cross Stitch a decade ago from her home in England. Fast forward to 2025, and her company has 12 employees, selling cross-stitch supplies, courses, and events to customers worldwide.

In this episode, she addresses early struggles, leadership lessons, global selling, and, yes, raising kids.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/great-mom-builds-global-craft-biz

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com