When the news broke that the group formerly known as the Schulman Group had transformed into a Dental Support Organization (DSO), many of us were left scratching our heads.

What prompted this transition, and what does it mean for the members and the orthodontic profession as a whole?

In this episode, we chat with guests Chris Vranas, the Executive Director of SG Management, and Dr. Robert Bray, the President and CEO, to shed light on the decision and its implications.

The Schulman Group began as a study group in the 1980s and underwent a significant transformation in 2018.

It rebranded as a member-owned Dental Support Organization, known as SSG Management LLC, but informally referred to as "SG."

This shift was pivotal, as it marked a departure from the traditional study group model towards something more innovative, future-looking, and member-focused.

The organization is now independently owned by its members, who each hold an equal share in this orthodontic DSO.

So, what exactly does SG Management offer its members?

The answer lies in the advantages of being part of this unique DSO while still maintaining independent practice ownership.

Through collective purchasing power, preferred supplier agreements, and non-clinical practice management solutions, SG Management provides its member shareholders with competitive pricing and services.

But here's the key: members continue to run their own patient-centered practices. They are not even required to do business with the preferred providers.

In other words, SG Management preserves the essence of individual practice while enhancing it with the resources and benefits of a DSO.

In addition, members navigate the ever-changing marketplace by exchanging real-world clinical experience and practice management expertise.

Tune in to this episode to learn more about this unique model known as an inside DSO and how new practices can join.

Key Takeaways

- Intro (00:00)

- Meet Chris Vranas and Dr. Robert Bray (00:52)

- History of the Schulman Group (02:58)

- What makes SG Management different as an inside DSO (18:23)

- The driving force behind Schulman Group becoming a DSO (23:43)

- Is Schulman Group looking for practices to join (33:27)

- How you can join the Schulman Group (39:55)

Additional Resources

🔹 Learn more about joining the Schulman Group; https://www.schulmangroup.com/join/

🔹 Your Voyage to Excellence... Register for the OrthoPreneurs Summit at Sea 2024: https://opsummit2024.com/

🔹 For more information, visit: https://orthopreneurs.com/

🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs