Is it the concept or the process that truly sets great companies apart from the rest? Borya Shakhnovich, the CEO of the workflow automation company airSlate, suggests that entrepreneurs are better served improving on an imperfect idea rather than trying to create the perfect one. Tune in to hear about the “kaizen” approach that airSlate takes toward innovation.

Tune in to learn:

• About airSlate (04:15)
• About the “kaizen” approach to building software at airSlate (19:13)
• How Borya measures success at airSlate (24:05) 
• About Borya’s leadership style (28:54) 

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This episode was produced by the team at Mission.org and brought to you by Brightspot.