How do you promote sustainability effectively? Do you sugarcoat the bad news? Or scare them with the facts? When does green marketing become greenwashing or the reverse, greenhushing? The way we talk about sustainability can make a massive difference in its adoption. Especially in this febrile atmosphere of anti-woke, techbro, climate-denying toxicity. To get some insight on how to hold our tongues better, Vincent was joined by Rebecca Styles, who leads the investigations team at Consumer NZ and Fiona Stephenson, who leads comms at the Sustainable Business Network - both of whom are speaking at the Communicating Sustainability Masterclass in March 2025.