I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.

One more announcement before we get started! Our newest product at Property Management Mastermind is the Business Development Toolkit. In 2017, RentWerx organically grew by over 360 homes. In 2018, we’re on pace to grow another 500 homes. And best of all, we’ve done all of this without going out to meet the people and earn the business one door at a time. Tune in to learn more, or check out the toolkit online! If you aren’t completely satisfied with the product, we’ll give you a 100% refund.

In this episode, Greg Watson and I take a deep dive into the topic of business development and growth. Greg, who hails from a New Zealand town of 90,000 people, is a business development manager in a family business that deals with both realty and property management. He took on sole charge of the company’s property management department and has taken the opportunity to grow it to 750 doors.

Greg is a highly awarded guy (listen in to the episode to learn what the playful working theory is for why he received a lifetime award!). He’s an operator in the business right know who knows how to do it and teach it. He gets excited about helping people on their journey to success, and using innovation and interesting new ways of doing things.

In our conversation, you’ll come to understand why Greg’s company has every staff member working to their strengths. This means that Greg actually hired his own boss, because he’s aware of what he is (and isn’t) good at doing, and doesn’t try to be in charge of the aspects that he’s not good at. He explores the value and challenges of this kind of self-awareness in the episode.

Tune into this episode to learn about some of the differences and similarities between the US and New Zealand property management markets, how Greg sets and works toward growth goals, lead sources and conversion rates, and much more!

 

Here’s where you can find Greg:

Greg Watson on LinkedIn

Greg Watson on Facebook

Watson Integrity

Watson Integrity on Facebook

 

Show Notes

[02:53] - Greg introduces himself briefly, and Brad talks about why he wanted to have Greg on the show.

[03:58] - We learn about how Greg got to where he is now.

[07:35] - Greg talks more about his company, its size, how many doors it handles, its structure, and so on.

[11:26] - There are some things that Greg simply isn’t great at, he points out, and he excels more at ideas and sales.

[14:46] - We shift into the tactical level of business development, with Greg talking about some of the best practices he’s come up with and coolest things he’s seen in the last year or two.

[16:37] - Brad talks about some of his own practices, offering Greg the opportunity to comment on them.

[22:03] - We hear Brad’s points about what Greg just did, including features and benefits and his justification of his services with the price.

[23:53] - Greg and Brad talk about some differences between the US and New Zealand in terms of the property management industry, specifically the penetration rate.

[27:51] - We learn about thing that Greg has found really successful recently in terms of business development.

[32:02] - Greg shares his thoughts on the business strategy that Brad has just been describing.

[33:47] - Brad shifts into talking about keys to growth, and invites Greg to share his own growth goal-setting process and cycle.

[36:32] - Let’s talk about lead sources! What has been working for Greg for lead sources?

[42:56] - Brad draws out what Greg has been saying about offering free market estimates for realtors.

[44:21] - We hear about tracking conversion rates, which Brad tries to do within the first 30 days.

[46:39] - What is Greg’s conversion rate?

[50:41] - Greg offers listeners a valuable resource that has been read over 5,000 times: Earn Thousands More From Your Rented Property.

 

Links and Resources:

[email protected]

(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)

Seacoast Commerce Bank

RentWerx

Greg Watson on LinkedIn

Greg Watson on Facebook

Watson Integrity

Watson Integrity on Facebook

Todd Breen

VirtuallyinCredible

Ben White on the Property Management Mastermind Show

Bob Walters on the Property Management Mastermind Show

Jamie Oliver

All Property Management

LeadSimple

Earn Thousands More From Your Rented Property