Gregory Elfrink is the Director of Marketing for Empire Flippers, a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market.

You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point.

After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential.

“Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part.” - Gregory Elfrink

Some Topics We Discussed Include:

• How to buy a website that will be a passive income stream
• What sort of things to look for when purchasing
• What are things to get in place if you are selling
• How to value your company
• What is one of the most important skills for any business
• How to be strategic with your digital asset purchases
• How to flip your websites and use the gains for the highest ROI
• The State of the Union for digital assets
• And much, much more!

Contact Gregory Elfrink:

• LinkedIn
• Facebook

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, utilizing such tools as Competitor Analysis and the Content Tap to see what keywords competitors are ranking for as well as how they are getting traffic. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
• Drive by Daniel H. Pink
• Empire Flippers
• 6 Different Types of Buyers
• Gregory’s blog series - for popular online business models. 
• Get the State of the Industry Report 
• The debt snowball post
• The Definitive Guide to Deal Structuring
• Adsense
• Adthrive 
• Media Vine