Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today I’m here to share a fantastic conversation with Hannah Kesler. Hannah is an Infinite Banking Concept (IBC) practitioner, and joined us to break down the essentials of the concept and share her insights on financial health. This episode is packed with valuable information that could help you take control of your finances, so let’s dive right in!

Infinite Banking Concept (IBC) Practitioner

Hannah introduces herself as an IBC practitioner. She specializes in a unique financial strategy that leverages whole life insurance policies. These policies offer uninterrupted compound interest and tax-free growth. Though this might sound complicated, Hannah makes it simple for us to understand. She encourages anyone interested in finding a trustworthy practitioner to use the Nelson Nash Institute's practitioner finder. This tool can be found at infinitebanking.org. She mentions that while her focus is exclusively on IBC, she directs those with other insurance needs to the appropriate experts.

Importance of Financial Health

Hannah emphasizes the significance of taking financial health seriously. She compares it to the time we often spend on entertainment, urging us to allocate the same dedication to our financial well-being. This means making informed decisions and treating our financial goals as top priorities.

Compound Interest

Albert Einstein once called compound interest the eighth wonder of the world, and Hannah explains why. By keeping your money within a whole life policy, you allow it to grow consistently without interruption. This becomes especially advantageous when taking a policy loan, where the growth continues even as you use the money elsewhere.

Policy Loan Details

Hannah breaks down policy loans, describing them as collateralizing the death benefit while money continues to grow in the policy. Joe shares a personal regret of withdrawing from his IRA, highlighting the missed opportunity for compound growth – a mistake that the IBC strategy aims to avoid.

Starting Point in IBC

Regardless of age or financial situation, Hannah encourages everyone to consider implementing IBC. She quotes Rick Warren, emphasizing that how you finish the race of life matters just as much as how you start.

Treat Yourself as Your Number One Asset

Hannah advises paying yourself first by setting aside 10% of your income into savings before covering other expenses. She suggests using Rocket Money to manage your finances, which Joe also appreciates for its simplicity and effectiveness.

Quarterly Check-ins and Resources

Hannah's organization, The Money Multiplier, offers an implementation team that provides quarterly check-ins and additional resources to members at no extra cost.

Whole Life Insurance Benefits

Hannah addresses skepticism around whole life insurance, often fueled by figures like Dave Ramsey and Susie Orman. She points out that commercial banks are the largest purchasers of whole life insurance because of its benefits:

• Uninterrupted Compound Interest and Tax-Free Growth: Policies offer consistent growth without the taxes that usually come with other investments.
• Control Over Finances: Policyholders can withdraw money after funding for 30 days, using it for various investments.
• No Obligation to Repay Loans: Loans from the policy can remain unpaid, with the unpaid amount deducted from the death benefit.

Overfunding and Policy Mechanics

Starting young worked well for Hannah, who began saving $400 a month at 18. Overfunding the policy through Paid-Up Addition (PUA) riders accelerates cash value growth. For instance, in a $250 premium, 40% covers the base, while 60% goes into PUAs, acting like "booster rockets."

Financial Habits and Family Influence

Hannah learned from her father to keep money, not just make it. Growing up, her family did not teach her about money, leading to initial poor money management habits. She now stresses the importance of tracking income and expenses and saving at least 10% of her income.

Skepticism and the Wealthy’s Strategy

Joe highlights that following financial practices used by the wealthy, such as whole life insurance for uninterrupted compound interest and asset protection, can be highly beneficial.

Control Over Investments

Hannah prefers managing her investments personally, without relying on traditional retirement accounts like self-directed IRAs, 401ks, or Roth IRAs. She values the control, freedom, and uninterrupted compound interest offered by IBC.

Tax Strategy

Hannah discusses her tax strategy, advocating for paying tax on money once, ideally at the lowest rate possible. She uses a system where post-tax money is placed into a policy, allowing for tax-free growth. Her approach involves potential tax deductions if funded by a business and a “1041 trust and tax structure,” similar to strategies used by wealthy individuals like Bill Gates and Warren Buffett.

Trust Structure and Real Estate

Money is moved from policies to a business trust, then to a family trust, and finally to a foundation, with a mandatory 5% donation from the foundation to cover tax liabilities. Real estate investments can also be integrated into this tax structure, providing additional charitable giving benefits and tax reductions.

Resources and Contact Information

Hannah encourages listeners to seek advice from tax professionals and offers to connect them with her contacts. She recommends the book "Mapping Out the Millionaire Mystery" and suggests reaching out to her via email at [email protected] for further information.

• The Money Multiplier Website
• Nelson Nash Institute
• The Money Multiplier 90-Minute Presentation
• Rocket Money App

Conclusion

This conversation with Hannah Kesler was truly enlightening. We delved into the Infinite Banking Concept, discussed the importance of treating oneself as a primary asset, and explored practical strategies for financial health. The key takeaway? Take control of your financial future with the smart use of whole life insurance policies and strategic planning. As always, the Hustle and Flowchart community is here to support you on your journey to financial success. Stay tuned for more eye-opening episodes!

Two Other Episodes You Should Check Out

• The Wealth Hacker: Unlocking Financial Freedom with Dave Wolcott

• Unlocking Passive Income Through Real Estate with Tom Burns

Resources From Episode

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Today's episode is a unique one. We welcome Patti Hunt, who shares her inspiring journey from being a hesitant podcaster to a thriving creator living full-time in an RV. This episode is packed with insights on mental health, RV living, and personal growth.

Join us as Patti takes us through her story, providing valuable advice on how to tackle big challenges, the benefits of journaling, and the freedom of RV life. We also touch on how authenticity and genuine connections can make your podcast successful. Let's dive right in.

Patti's Hesitance and Growth in Podcasting:

Patti Hunt initially hesitated to participate in podcasts but over time, she discovered their significant positive impact on her life. Patti shares how starting a podcast helped her gain confidence and grow both personally and professionally. She admits starting her podcast felt daunting, but the experience turned into a rewarding journey.

Importance of Mental Health:

Patti emphasizes addressing mental health and her desire to contribute in this field. Both of us agree on the value of practices like journaling and meditation. These activities shouldn't be stress-inducing but rather opportunities for self-reflection and clarity. Patti often writes about her feelings and plans to incorporate this into a future book.

Joe’s Insights on RV Living Freedom:

Living in an RV can be a life-changing experience. I highlighted how Randy, my former partner, found joy and transformation through RV living. Patti encourages people to try RV living now rather than waiting for retirement. Start small by renting an RV for a weekend, and see if this lifestyle suits you.

Overcoming Fear through Small Steps:

Patti advises breaking big undertakings into smaller, manageable steps. This method helps overcome fear and makes tasks seem less overwhelming. She believes that taking small, actionable steps can lead to significant progress over time.

Beginning the RV Journey:

For anyone interested in RV living, Patti suggests starting by visiting RV shows and talking to experienced RVers. Renting an RV for a short trip can also give you a taste of this lifestyle. Forget grand vacations; sometimes a simple stay at a campground with basic amenities can be incredibly fulfilling.

Journaling for Mental Clarity:

Journaling is a powerful tool for mental clarity and self-reflection. Patti and I both value journaling for personal development. Patti encourages everyone to journal without worrying about perfection. Use it as an emotional outlet and a means to unload thoughts.

Transitioning to Independent Work:

Patti transitioned from working with a partner to operating independently. This shift allowed her to realize her strength and learn to ask for help. She reflects on her initial challenges and highlights the importance of a supportive network.

Embracing Help in Life and Business:

Asking for help isn't a sign of weakness. Patti talks about how crucial it was for her to seek assistance when starting her business, like setting up a business name and establishing a bank account. Everyone needs support, and it's okay to ask for it.

RV Living Practical Tips:

RV living is not just about freedom but also practicality. Patti promotes trying RV living to enjoy the experiences. She suggests renting RVs, cabins, or using setup campgrounds to start. Comfortable trips can include amenities like a cappuccino machine or personal appliances.

Building a Successful Podcast:

A successful podcast revolves around authenticity and genuine connections. Patti’s podcast ranks in the top 5% worldwide, demonstrating her effective approach. Authenticity in ads, connecting with the audience, and choosing sponsors you believe in are key components of her strategy.

Personal Struggles and Resilience:

Patti shares her husband Dan's health struggles, including strokes and cognitive impairment. These challenges taught her the importance of living fully and making dreams happen now. She inspires others to take action without waiting for the perfect moment.

Connect with Patti Hunt

• Exploring Through Our Lens
• RV Life Podcast
• Facebook
• Instagram
• Email Patti at [email protected]

In conclusion, today’s episode with Patti Hunt leaves us with a wealth of wisdom on mental health, RV living, and personal growth. From the benefits of journaling to practical RV tips, and the importance of asking for help, Patti’s journey is inspiring. Remember to live in the moment and take actionable steps towards your dreams. Thanks for tuning in, and I hope you found this episode as enlightening as I did.

Two Other Episodes You Should Check Out

• Do The Thing Formula: Small Steps to Big Changes with Stacey Lauren

• The International Investor: Why the Future of Real Estate Is Abroad! with Ronan McMahon

Resources From Episode

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

On this episode of Hustle and Flowchart, I had the honor of chatting with Marisa Murgatroyd, founder of Live Your Message and creator of the Experience Formula. Our conversation focused on how to create engaging and profitable online courses, integrating mission statements, and using gamification to enhance participant experience. Marisa's innovative strategies have helped many people achieve high success rates and complete their courses enthusiastically. She emphasizes integrating mission statements into course modules, setting clear goals and milestones, and using incentives to drive engagement. Marisa's methods ensure participants stay motivated through continuous rewards and structured frameworks. Joe Fier, your host, praises Marisa's creative approach and highlights the notable completion and success rates her programs achieve.

Introduction to Marisa Murgatroyd

Marisa Murgatroyd, the mastermind behind Live Your Message, has dedicated her career to creating experiential, transformational online courses. As the creator of the Experience Formula, she aims to keep users engaged through a framework that emphasizes continuous rewards and accomplishments. Joe Fier welcomes Marisa, noting it's been five years since her last appearance on the podcast.

Integration of Mission Statements

Marisa highlights the importance of embedding mission statements into every aspect of a course. By doing this, participants have a clear understanding of the goals and the value they will receive. For instance, the mission of her Experience Product Masterclass is to design, launch, and profit from experience products. This clear mission aligns every module and training session with the ultimate goal, ensuring that participants stay focused and motivated.

Goal Setting and Milestones

Setting specific, measurable goals is crucial in Marisa's programs. She structures her courses with clear milestones and offers rewards for achievements. Participants can earn a graduation bonus upon completing core modules and receive incentives through "launch wings," "money wings," and "proof wings." Marisa uses private Google Docs and milestone templates to help participants track their progress. Time-bound missions with countdown timers add a sense of urgency and help maintain engagement.

Gamification and Engagement

Turning learning into a game makes courses more exciting and ensures higher completion rates. Marisa uses gamification strategies like rewards and points to motivate participants. For example, her “Show Me the Money” training involves setting financial goals, and participants post these goals to a community page for visual reinforcement and community support. The constant wins from completing small tasks keep participants motivated and prevent them from feeling overwhelmed.

Importance of Human Connection

Marisa points out that consumers now expect more than just content; they seek human connections. Moving from broadcast-style deliveries to interactive, community-driven experiences enriches the learning journey. Course creators should focus on providing access to coaching, creators, and community support to meet these evolving expectations.

Personal Touch in Automation

While automation is useful for handling administrative tasks, Marisa believes that human interaction remains irreplaceable. She advocates for a balance between automation and personal touch to maintain customer loyalty and high course completion rates. Joe Fier emphasizes making experiences more engaging by adding personalized communication and direct interaction, effectively encouraging people to act.

Storytelling in Learning and Marketing

Stories play an essential role in both learning and marketing. Marisa discusses how incorporating stories into course content can aid in understanding and retention. She uses metaphors like "climbing Mount Everest" to break down complex learning stages, ensuring that participants grasp the material. Joe highlights storytelling as a powerful tool for branding, helping to create the right attitudes and beliefs necessary for personal change.

MVP and Structured Course Creation

Creating a Minimum Viable Product (MVP) helps avoid wasting resources. Marisa explains that testing the core solution with simple models ensures the concept works before advancing to more complex versions. Using metaphors like building a paper plane before creating a jet, Marisa illustrates the importance of gradual progress in course development.

Key Takeaways and Conclusion

Marisa Murgatroyd’s insights on course creation are invaluable for anyone looking to build engaging and profitable online courses. By integrating mission statements, setting clear goals, using gamification, and maintaining human connection, course creators can significantly improve participant engagement and success rates. The blend of personal touch with automation, combined with effective storytelling and structured course creation, offers a comprehensive approach to delivering high-quality educational experiences. For more information and resources mentioned by Marisa, visit: liveyourmessage.com/hustle.

Marisa Murgatroyd's innovative approach to online learning is truly inspiring. Her strategies can transform a simple course into an engaging experience that drives real results. Aspiring course creators will find her methods incredibly helpful in achieving their goals and ensuring their participants' success.

Two Other Episodes You Should Check Out

• Marisa Murgatroyd – A Blueprint To Create Courses That Get People Results

• Master Your Content Marketing with Kartra and Keara Palmay

Resources From Episode

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

We're back and in this episode, Dave Wolcott shares the significance of having a mindset that promotes holistic wealth, exploring both mental and financial health. Dave also talks about strategic investment tactics to reduce tax burdens and build passive incomes. His background and career journey add valuable context to his strategies, making them relatable and actionable for our listeners.

Dave Wolcott’s Morning and Evening Routines

Dave advises having an automatic pilot-like morning routine that includes exercise, meditation, and journaling. He strongly encourages investing in oneself, particularly in health, mindset, and financial IQ. According to Dave, consistent habits help in focusing and achieving life goals effectively.

Dave says, “Over time, I understood that health and fitness are two distinct things. Now, at 54, I focus more on health than ever before.”

He also highlights his precise evening routine, which includes foam rolling and stretching to enhance the parasympathetic nervous system and improve sleep quality. He states that a good evening routine is crucial for better sleep and overall well-being.

Mindset and Financial IQ

Dave discusses the importance of overcoming limiting beliefs and making educated decisions regarding financial investments. His book outlines five phases, starting with mindset. He says, “Your net worth is directly proportional to your financial IQ.” This means understanding how money works and making smart financial decisions can significantly impact your wealth.

Dave’s Philosophy on Wealth

Dave's approach to wealth is unique, emphasizing a combination of holistic aspects. Financial freedom goes beyond monetary wealth to include the freedom of purpose, time, and relationships. Dave points out the multiple forms of capital the ultra-wealthy understand: financial, intellectual, physical, emotional, and spiritual.

Career Shift and Wealth-Building Strategies

Dave shares his journey from a middle-class upbringing in Connecticut to joining the Marine Corps. His dissatisfaction with traditional financial advice led him to seek alternative wealth-building strategies. He founded Pantheon to assist others in building wealth outside traditional methods like stocks and bonds.

Entrepreneurial Tax Strategies

Dave dives into various tax strategies and the benefits of investing in oil and gas funds, which offer significant tax deductions. He emphasizes the importance of finding the right CPA for tax planning rather than just tax preparation. Using cash whole life insurance policies, he explains how to leverage capital effectively.

Virtual Family Office Solutions

Dave realized the gap in finding knowledgeable advisors and created a virtual family office offering curated, best-in-breed advisors. This solution aims to reduce taxes, increase wealth, and provide risk management for high-net-worth individuals. According to Dave, even those with a net worth of $3-4 million can significantly benefit from such a resource.

Critique of Traditional Financial Systems

Dave criticizes traditional financial systems like 401ks and IRAs for their lack of control and potential future tax burdens. He shares how he exited his 401k, paid penalties, and reinvested in real estate and energy, resulting in significant growth. Dave’s 401k exit calculator illustrates how reinvesting can outperform traditional returns over 20 years.

Personal Vision and Consistency

Dave emphasizes the importance of creating a personal vision, similar to a business vision statement. He advises entrepreneurs to align their personal and family goals, ensuring better decision-making. Consistent daily habits, including exercise and personal development, contribute to maintaining calmness and effectiveness amidst numerous responsibilities.

External Resources

• Dave’s Book: Holistic Wealth Strategy

• Recommended Book: Tax-Free Wealth by Tom Wheelwright

Conclusion

Dave Wolcott offers a treasure trove of practical advice that redefines financial and personal development. From daily routines to tax strategies and beyond, his insights aim to provide holistic wealth and well-being. If you’re looking to improve not just your financial IQ, but your overall approach to life, this episode is a must-listen.

Thanks for tuning in! Stay curious, stay healthy, and keep hustling.

Two Other Episodes You Should Check Out

• From Military To Millionaire with David Joseph Pere

• Unlocking Passive Income Through Real Estate with Tom Burns

Resources From Episode

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Hey everyone, Joe Fier here from Hustle and Flowchart! Today, I’m super excited to share with you some key insights from our recent podcast episode with the amazing Kareen Walsh. Kareen discusses the launch of her new app, Hey Kareen, which centralizes her valuable content and makes her coaching methodologies more accessible. We delve into her professional journey, the challenges she faced, and how she overcame them using technology. Kareen shares insights on leadership, personal development, and tackling self-doubt. We also explore her consulting process, executive leadership coaching, and the importance of focused learning. Kareen’s innovative use of AI cloning technology for coaching is another highlight of our conversation.

Launch of the Hey Kareen App

Kareen recently launched the Hey Kareen app to make her coaching expertise more accessible. The app centralizes her content, including books, podcasts, and coaching sessions. Kareen emphasizes the importance of addressing challenges directly to improve the app. The app aims to clone her methodologies and provide actionable advice at any time. Kareen shares her excitement about using technology to scale her impact and reach a broader audience more efficiently.

Kareen's Professional Background and Challenges

Kareen started as an entrepreneurial business coach and investor with a tech delivery background. She faced challenges in scaling her coaching business because clients wanted her specific expertise. To overcome this, she developed the Hey Kareen app, which leverages technology to provide her guidance and support. This innovation allows her to focus more on her clients and business coaching.

Executive Leadership Coaching

Kareen’s coaching process involves discussing year-long goals with leaders, identifying team members responsible for each initiative, and building trust with the team. She aims to understand the leaders' guiding forces and success definitions. Kareen highlights the importance of assessing whether the team can achieve set goals and building relationships for efficient execution.

Personal Development and Overcoming Self-Doubt

Kareen advises identifying negative emotions like frustration, resentment, or anger that hinder progress. She emphasizes articulating unexpressed desires or thoughts to alleviate conflict. Self-love and self-worth are crucial for improving communication and relationships. Kareen also shares her experience with the fear of public speaking and how she developed the Hey Kareen app to support audience engagement post-speech.

Building Communication Skills

Kareen encourages self-questioning to clear doubts and gain confidence. Voicing or writing down unexpressed thoughts helps practice clear articulation and reduces relational tension. Joe and Kareen also discuss the fear of success, which often creates blocks due to the pressures of new responsibilities.

Monthly Retrospectives and Accountability

Kareen conducts monthly retrospectives to assess progress toward business or personal goals. She increased these sessions to weekly while working towards a seven-figure business and publishing a book. Kareen emphasizes celebrating successes as a way to boost energy for tackling challenges. She conducts a monthly free call with her community for self-assessment, asking key questions like: - What do you need to stop doing? - What do you need to start doing? - What action will you take?

Entrepreneurial Strategy and Time Management

Kareen transitioned from a strategic consultant in tech to scaling her business by changing her mindset. She aimed to grow from a six-figure income to a seven-figure business by leveraging relationships and market trust. Kareen focuses on spending only 10% of her time on active business management, enabling efficient operation and personal freedom. She highlights the importance of having clear goals and a structured approach.

App Features and Future Plans

The Hey Kareen app serves as a centralized platform for accessing Kareen’s content, including books, workbooks, articles, and retired podcasts. It offers both free and paid versions, with the paid version providing more features and access. The app includes AI integration for on-demand coaching. Kareen stresses the need for focused learning, providing a distraction-free environment for intentional engagement. The app also emphasizes staying in action and accountability, with Kareen always walking alongside her users.

Useful Links

• Connect with Kareen Walsh
• Hey Kareen App
• CEO Conundrum Quiz

Conclusion

This episode with Kareen Walsh is filled with practical advice and insights for entrepreneurs and business leaders. From the launch of the Hey Kareen app to overcoming personal challenges and scaling a business, Kareen shares valuable lessons from her journey. Whether you’re looking to improve your leadership skills, tackle self-doubt, or leverage technology for growth, there’s something here for everyone. Don’t forget to check out the Hey Kareen app and take advantage of its many resources to support your entrepreneurial journey. Thanks for tuning in!

Two Other Episodes You Should Check Out

• I Made An AI Clone Of Myself with Joe Fier

• The Future of Mentorship: How Delphi’s Cloning Technology is Democratizing Access to Expertise Dara Ladjevardian

Resources From Episode

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode, Kevin Chemidlin, Founder of Grow the Show, joins us to talk about the intricate nuances of podcasting. Kevin dives into the importance of completion rates for podcasts and what numbers podcasters should aim for. We discuss the deep emotional connection that audio podcasts foster, which is often more profound than other mediums. Kevin also explains the complexities and the strategic importance of deciding whether your podcast will primarily be an audio experience or a video show with audio components. We go on to cover effective growth strategies for podcasts, the value of podcast guesting, and tips on listener monetization and engagement.

Importance of Completion Rates

Kevin emphasizes that completion rates are crucial indicators of a podcast's success. For solo episodes, a desirable completion rate is around 75%, while anything below 55% is considered poor. For guest episodes, aim for a completion rate of 65% or higher. Good completion rates show that listeners are engaged and enjoy your content, which is vital for the growth and sustainability of your podcast.

The Unique Bond in Audio Podcasting

We talked about the special connection that podcast hosts create with their listeners, which is often stronger than with other media forms. Audio allows for a level of intimacy and personal connection that video or text can't match. Kevin noted, "People often listen to podcasts while they're alone, like driving or doing chores, which creates a unique bond."

Transitioning to Video Podcasting

Kevin discussed his experience shifting to video podcasting and the complexities involved. He explained that creating a successful video podcast requires more than just recording yourself talking; it involves thoughtful production, editing, and promotion.

Creating a Clear Direction for Your Podcast

Kevin stresses that having a clear premise and direction is key to your podcast's success. Decide whether you want to produce a show that feels like a TV series with an audio component or a primarily audio-focused radio show. Kevin warns against falling in the middle without a clear direction. A distinct premise makes it easier to produce solo episodes and select guests, and also helps answer critical questions about your podcast's purpose and target audience.

Effective Growth Strategies

Kevin suggests three core strategies for rapid podcast growth: - All-in focus on targeted marketing techniques. - Organic social media growth. - Podcast guesting. Kevin recommends guesting on shows with substantial audiences and leveraging mutual guest connections for better acceptance rates. This strategy is particularly effective for podcasters with no existing show, as it helps in positioning oneself in front of the ideal audience.

Monetization Tactics

Monetization is a hot topic, and Kevin provided valuable insights. All monetization strategies boil down to getting your audience to buy something. This could be through sponsorships, affiliates, or direct sales of your products and services. Aligning your podcast content with your business offerings and creating clear call-to-action strategies such as dedicated landing pages can help bridge this gap. Kevin also pointed out the importance of directing listeners to join an email list using a lead magnet and then making calls to action in emails.

Handling Burnout and Improving Growth

Kevin addressed the common issue of burnout among podcasters, recommending a break for those feeling overwhelmed. Focus on improving your completion rates during this downtime to make growing your podcast easier in the future. "If you’re feeling burnt out, take a step back and reevaluate. Focus on creating engaging content that keeps your listeners tuned in till the end," Kevin suggested.

Relevant Links:

• Listen to Kevin's Podcast Grow the Show
• Get Kevin's FREE 12 Days of Podcast Growth Course

Conclusion

This episode with Kevin Chemidlin was packed full of actionable insights and strategies for anyone serious about podcasting. From understanding the critical metrics like completion rates to leveraging the unique bond with your listeners, and from choosing a clear direction for your podcast to effective monetization strategies, there is something valuable for everyone. Take these lessons to heart and watch your podcast grow! Don't forget to check out Kevin's resources, and as always, keep hustling and finding your flow. Catch you in the next episode!

Two Other Episodes You Should Check Out

• Creating Impactful Content: The Secret Sauce to Audience Engagement! with Luis Diaz

• From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Welcome to another fascinating episode recap from the "Hustle and Flowchart" podcast! This time, I had the pleasure of speaking with Ronan McMahon, a globetrotting international real estate investor, about his intriguing lifestyle and the wisdom he’s gleaned from his global property investments. Ronan sheds light on his global lifestyle, revealing how he organizes his year around 3 different bases: Cabo San Lucas in Mexico for winter, Portugal for spring and fall, Ireland for summer. His journey from the corporate world to international real estate investment offers insightful perspectives on embracing travel and profiting from emerging global markets.

Introduction to Ronan McMahon

Ronan McMahon is an international real estate investor who travels the world to find promising property markets. He started his journey not with a grand plan, but out of disillusionment with his corporate job. Successful property investments gave him the freedom to explore international real estate, leading him to establish multiple bases around the world.

Choosing Key Bases

Ronan organizes his year around living in key locations, each chosen for specific reasons: Cabo San Lucas in Mexico during winter for its warm climate, Portugal in spring and fall for its pleasant weather, Ireland in summer to enjoy family and friends, and another base in Mexico for intense business activities and convenient travel. He emphasizes that this setup not only suits his lifestyle but also enhances his productivity and mental clarity. Joe Fier related Ronan's use of bases to the business strategy of time blocking, noting how both can streamline operations and reduce inefficiencies.

The Importance of Climate and Lifestyle

Climate plays a crucial role in Ronan's choices. He explains that the climate of each location allows him to think clearly and stay energized. Moreover, balancing work and lifestyle helps him stay connected to family and friends. Ronan values “slow travel” experiences, such as taking leisurely ferries, which lets him observe and appreciate new places more deeply. Avoiding peak tourist times also helps him manage crowds and costs effectively.

Transition from Corporate Disillusionment to Investment Success

Ronan's international lifestyle emerged from his disillusionment with the corporate world. Successful property investments allowed him to quit his job and pursue a path he was passionate about. Rather than extensive planning, his journey evolved organically from opportunities that presented themselves, emphasizing the importance of staying open to change and being adaptable.

Global Trends and Market Opportunities

McMahon discusses the rising bureaucracy, high costs, and scarcity in developed countries. These factors drive people to seek alternatives, like international real estate investments. He identifies three key locations currently ripe for investment: Montenegro, Panama City, Panama, and Guanacaste in Northern Costa Rica. For example, Montenegro on the Adriatic coastline is attracting high-end investors due to its beautiful landscapes and strategic location. Panama offers a safe and thriving environment for multinational corporations, providing high rental yields with minimal holding costs.

Ronan's Real Estate Trend Alert members receive exclusive deals in these promising locations, such as special pricing and terms on residential properties. A notable benefit is being the first to grasp emerging trends and potential investments.

• Ronan McMahon’s Website

Tips for Aspiring Real Estate Investors

Ronan offers practical advice for those new to real estate investing. He recommends embracing travel and experiencing potential investment locations firsthand. Renting an Airbnb for a month can provide insights into the local lifestyle and investment opportunities. Ronan calls this the "boots on the ground" approach, where physically visiting and testing locations help one understand the true value and experience of the place.

Joe Fier also weighs in, mentioning Ronan's book on profitable real estate investing. The book is positioned as a comprehensive guide for beginners, and Joe plans to read it for its valuable insights. Ronan emphasizes the importance of investing in real estate ahead of emerging trends for maximum growth and returns.

Key Takeaways and Ronan’s Advice

Ronan McMahon’s experiences and strategies offer valuable lessons for both seasoned and new real estate investors. His emphasis on choosing locations based on climate, lifestyle, and market potential underscores the importance of a balanced and informed approach to investments. By physically visiting and experiencing these locations, one can make better informed decisions. Whether you're looking to diversify your portfolio or considering a lifestyle change, Ronan’s insights provide an encouraging roadmap.

In summary, this episode stresses the significance of adaptability, informed decision-making, and embracing new opportunities. Tune in to this and future episodes for more tips and strategies to enhance your hustle and streamline your flowchart!

Stay tuned for more discussions about innovative ways to navigate the world of real estate and beyond. 

Two Other Episodes You Should Check Out

• Unlocking Passive Income Through Real Estate with Tom Burns

• Joe Sanok – The #1 Secret for Creating the Lifestyle you Always Wanted

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Aleric Heck and I covered a lot of ground in this episode. We talked about the importance of understanding your ideal audience, the different types of YouTube ads, and how to set appropriate budgets for your ad campaigns. We also discussed Aleric's software that helps generate high-quality ad scripts and provides a 5-day free trial to check it out.

Understanding Your Target Audience

Knowing your audience is crucial before crafting any ad. Aleric emphasized the power of YouTube’s audience targeting features, such as custom affinity audiences, custom intent audiences, and URL affinity audiences. Understanding what your ideal clients are searching for helps in creating ads that actually convert.

Types of YouTube Ads: In-Stream vs. In-Feed

Aleric explained that there are two main types of YouTube ads. In-stream ads can generate immediate conversions and sales, while in-feed ads are better for building top-of-funnel awareness. For beginners, Aleric recommends starting with in-stream ads as they offer more instant results. In-feed ads, on the other hand, can be extremely useful for promoting podcasts since they can increase watch time if served to the right audience.

Budgeting for YouTube Ad Campaigns

Aleric suggested starting with a minimum budget of $25 per day per campaign for in-stream ads, and ideally about $50 per day. He cautioned against exceeding $100 per day initially to allow for testing and optimization. For in-feed ads, you can start small, even with just a dollar a day, and then gradually increase as you see results.

Leveraging AI for Ad Scripts and Targeting

Aleric's software offers amazing AI capabilities for ad targeting and script generation. By simply entering your business URL, the software provides search data to identify what your ideal clients are looking for on YouTube and Google. It also generates ad scripts based on the top 400 YouTube ads, which ensures you get high-quality, effective results. You can try the software with a 5-day free trial to see the benefits firsthand.

Try the 5-day free trial here

Effective Structure for Ads: Hook, Educate, Call to Action

The structure of a successful ad involves a strong hook to grab attention, educating viewers with valuable information, and ending with a clear call to action. Aleric highlighted the importance of providing value in your ads to build trust with your audience. A well-constructed ad can create an 'aha' moment for the viewer, making them more likely to take your desired action.

Time-Blocking and Deep Work

Aleric shared how he organizes his week using time-blocking to focus on different tasks. Mondays are for internal meetings, Tuesdays for content, Thursdays for external calls, and Fridays for data work. Saturdays are reserved for creative work with no calls. This method helps in minimizing switching costs and focusing on deep work, as suggested by Cal Newport.

YouTube Ads for Podcasts

We also discussed using YouTube ads to promote podcasts. Aleric recommends using in-feed ads for this purpose. You can start with a small budget and gradually increase as you see results. YouTube is also pushing more into podcasts with new features like marking playlists as podcasts. This opens up a great opportunity for podcasters to attract more listeners.

Aleric’s Journey and Insights

Starting at 12 with a channel for mobile app reviews, Aleric has been on YouTube for around 15 years. His early content led to millions of views and various sponsorships. During high school and college, he transitioned to YouTube ads, leading to the founding of his business. Today, he continues to produce high-value content, leveraging the power of YouTube ads to stay ahead of the competition.

Conclusion

This episode with Aleric Heck was packed with useful insights. We discussed everything from understanding your audience, different types of YouTube ads, and budgeting to leveraging AI for better ad targeting. Aleric's strategies for structuring ads and time-blocking for productivity are game-changers for anyone looking to improve their marketing efforts. Make sure to check out his 19-page YouTube ad strategy PDF and video training.

Get the YouTube ad strategy PDF and video training here

Two Other Episodes You Should Check Out

• From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint

• Tommie Powers – Why You Fail At YouTube Ads (And How To Solve It)

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Funk Roberts made a bold move by quitting his job without telling his wife to fully dive into his online fitness business. Initially, he found success, but things changed when constant program launches became exhausting and unpredictable. He shifted to a membership model, leading to significant revenue increases but also financial hiccups due to billing issues. Roberts rebranded his focus toward men over 40 struggling with low testosterone, leveraging his personal experience to build a strong community and business.

Funk's Bold Career Move

Funk Roberts took a huge risk by quitting his job without informing his wife to pursue his online fitness business. He believed that without fully committing, he couldn't grow the business to its full potential. While this choice might seem reckless, it reflected his deep passion and conviction.

Initial Success and Challenges

Roberts initially found success by launching various workout programs. However, the continuous cycle of launches became taxing and financially unstable. Despite early victories, this method proved unsustainable in the long term.

Switching to a Membership Model

Advised to switch from individual launches to a membership site, Roberts seized the opportunity. This switch significantly boosted his revenue. However, forced continuity billing led to chargebacks and disputes, causing financial strain and emotional stress. The lesson here? Stability often trumps short-term gains.

Low Testosterone and Personal Struggles

Triggered by a health checkup revealing low testosterone levels, Roberts faced physical and mental challenges. He avoided testosterone replacement therapy, opting instead for natural wellness methods. His experiences of self-destructive behavior and personal hardships made him more relatable to his audience.

Focusing on Men Over 40

Roberts decided to focus on men over 40, a niche often neglected in fitness. He created the "Over 40 Shred" membership site to help these men tackle issues like decreasing testosterone and the "dad bod" syndrome. His goal was to provide structured, accessible resources to help them regain their health and confidence.

Building a Community

Roberts emphasized the importance of community and mutual support within his fitness programs. He introduced milestone t-shirts, coins, and hierarchy levels like OG and Alpha Savage to foster a sense of belonging and achievement. He believes transformation goes beyond physical changes – it’s about mental and emotional growth as well.

Marketing and Membership Retention

Roberts shares his strategy for converting trial members into paid memberships, achieving a 60% conversion rate. The membership starts at $29 and increases to $49. He focuses on creating a personal connection and trust within his marketing efforts, leveraging his own story to attract and retain members. He also favors in-stream ads for effective marketing.

Engaging Programs and Challenges

To keep engagement high, Roberts designed programs with follow-along workouts, nutrition plans, yoga, and weekly coaching calls. Challenges like the "31 for 31 challenge," where participants film themselves doing 31 push-ups daily, enhance community involvement and accountability. The programs start everyone at the same baseline, creating a unified starting point and common journey.

Connect with Funk Roberts

• Join Funk's "Over 40 Alpha" Program
• Grab a Copy of Funk's book "Tribal Secrets"
• Follow Funk on Facebook

Closing Thoughts and Personal Reflections

This conversation offers a wealth of insights into the importance of commitment, community, and personal touch in business. Funks shift from a transactional to a transformation-focused approach (in his own words, avoiding "transactional marketing") has set his business on a solid path. From dealing with low testosterone to quitting his job for a dream, Roberts’ personal and professional journey is a powerful inspiration for anyone looking to turn their passion into a thriving business.

Two Other Episodes You Should Check Out

• The Entrepreneur’s Path to Optimal Health with Paul Savage

• The Warrior’s Code: Embracing Fear, Adversity, and Play in Life and Business with Frank Shamrock

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In today's episode, I had an amazing chat with Luis Diaz about how to effectively widen the net within your ecosystem to capture leads and engage on different levels. We delved into the importance of audio content, the power of podcast swaps, and how to turn audio content into a valuable source for lead generation. We also touched on transitioning from audio to engaging video content and the best strategies to achieve this. So buckle up, because we've got some great insights to share!

The Role of Audio in Lead Generation

Luis Diaz emphasized the power of audio content in capturing leads and driving business.** He shared a story of a high-ticket business owner who generates 80% of their leads and closes from their podcast. Luis highlighted the effectiveness of podcast swaps for tracking ad placements and exchanging traffic. This tactic not only expands your reach but also builds a stronger network within your industry.

Importance of Core Listeners

Core listeners are the backbone of any successful podcast.** I stressed the value of "a thousand true fans," a concept that underscores the importance of a dedicated listener base. Consistency is key here; by regularly swapping guest appearances on other shows, you can significantly boost your podcast's growth. Engaging deeply with your core audience ensures sustained interest and loyalty.

Transitioning to Video Content

We discussed the importance of not just sticking to audio but also incorporating video content.** This transition is crucial for engaging further with your audience. We emphasized that having a destination, like a website or social media platform, for deeper conversations is vital. Luis also pointed out that intentional video structuring and strong hooks in the first 20 seconds are essential for retaining viewer attention.

Tools and Resources for Podcasting

Several tools and resources were highlighted to streamline podcast production and enhance audience engagement.** Pod Pages and SEO techniques for podcasts can significantly improve your online presence. Custom domains and tools like Cast Magic and Descript can help pass over content seamlessly. Additionally, Luis shared a spreadsheet of 673 podcast sponsors and recommended 'revenueperdownload.com' for identifying potential sponsors. - [Revenue Per Download](https://revenueperdownload.com)

Creating Engaging Video Content

Luis emphasized the importance of strategic video content creation.** The first minute of your video or podcast should be captivating to hook your audience. Developing a strong central idea makes the content easier to package and distribute. Luis suggested that producing six high-quality videos can have a more significant impact than consistently posting lower-viewership content.

 Testing and Analyzing Video Performance

We touched on the importance of testing and analyzing video performance.** Luis shared how successful YouTube videos are tested with a small audience, achieving 19% viewer retention. Targeting specific audiences using keywords or similar video targeting methods can impact subscribers and watch time differently. This approach ensures your content reaches and resonates with the right audience.

Strategic Content Creation and Marketing

Creating compelling content includes a well-thought-out process of ideation, research, and structure.** Luis highlighted that outsourcing these tasks is possible, but the core idea should come from the content owner. Successful videos often start with a controversial or bold claim to grab attention within the first 10-15 seconds. Luis also shared tips on effective thumbnail design and copywriting, crucial for attracting viewers. **External Resources Mentioned:** - [Revenue Per Download](https://revenueperdownload.com)

Conclusion

In this fascinating episode with Luis Diaz, we uncovered the critical elements of leveraging audio and video content for lead generation and audience engagement. From understanding the importance of core listeners and transitioning to video content, to utilizing effective tools and resources, this episode is packed with insights. Whether you're a seasoned podcaster or just starting, these tips will help you refine your strategy and grow your audience. Thanks for tuning in, and stay tuned for more expert tips on Hustle and Flowchart!

Two Other Episodes You Should Check Out

• Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak

• From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!