In this episode, host Joe Fier sits down with health entrepreneur and biohacking expert Joy Houston for an eye-opening conversation about peptides—what they are, how they are used, and why they’ve been a hush-hush topic in the biohacking community. Joy shares her personal playbook, detailing real-world peptide “stacks,” injury recovery stories, and the ways driven entrepreneurs and health practitioners are optimizing their bodies for peak performance. You’ll get practical insights, a special resource for listeners, and plenty of behind-the-scenes context from both Joe and Joy’s journeys. Get ready to learn about the underground world of peptide therapy!

Topics Discussed

• What peptides are, how they work, and why they matter for health optimization
• Injury recovery stories using BPC157 and other peptides (Joe’s jiu jitsu injury, Travis Houston’s Achilles tear)
• The gray area of peptide legality, regulation, and availability
• How entrepreneurs and health practitioners are quietly using peptides to stay at the “bleeding edge” of health
• The process of sourcing, reconstituting, and administering peptides (including common mistakes)
• Creating your “peptide stack” based on your personal health goals
• Cost considerations, avoiding overpaying, and how to verify quality
• Why peptides have remained a subculture and what’s holding back broader public awareness
• Tips for researching peptides, using trackers, and leveraging community knowledge
• Exciting new horizons in peptide biohacking (libido, longevity, anti-inflammatories, and more)
• Joy Houston's exclusive, free guide: getmypeptides.com

Resources Mentioned

• Learn more about what Joy does at Heal At Scale
• Visit GetMyPeptides.com for all the resources
• Deep dive on Peptides at Pep-Pedia.org
• If you have questions, feel free to DM Joy at @realjoyhouston on Instagram

Connect with Joe Fier

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Want us to build your clone for you? We’ll handle setup, testing, and integration so you can launch fast. Head to HustleandFlowchart.com/interest to get started!
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

This week on the show, Joe Fier sits down for a second round with renowned sales expert Ari Galper, creator of the trust-based selling methodology. Their conversation dives deep into the challenges facing today’s sales environment—where automation and AI have made persuasion techniques ubiquitous, but trust remains rare and invaluable. Ari Galpershares how his “doctor-patient” approach to sales builds authentic trust without unnecessary persuasion, chasing, or follow-ups. Discover actionable strategies for cutting through the noise, connecting on a human level, and updating your sales mindset for the rapidly evolving AI era.

• The rise of AI in sales and its impact on buyer skepticism and trust
• Ari Galper’s pivotal story: realizing the need for a trust-based selling framework
• Why traditional rapport-building and value-add approaches don’t work pre-sale
• The “doctor-patient” model: diagnosing problems before prescribing solutions
• Transforming the sales conversation to prioritize truth, fit, and respect
• Specific trust-building techniques for first sales calls
• Ditching outdated sales scripts, rapport formulas, and the concept of “follow-ups”
• The role of trust in the age of AI: why human connection is becoming more valuable as automation increases
• How Ari Galper is leveraging AI to share his private sales IP with clients through ARIAI (Ari’s digital twin and trust-based AI advisor)
• Practical use cases for personalized AI in sales teams, content creation, and real-time advisory
• Building lasting community and legacy around trust-based selling, including live meetups and app development

• Grab Ari's books "The Rise of AI, The Decline of Trust" and "Trust In A Split Second" for FREE!
• See the latest from Ari on his website AriGalper.com
• Listen to Ari's podcasts "Stump the Guru" and "Trust-Based Living"

If you enjoyed this deep dive into trust-based selling and the future of sales, help us spread the word! Subscribe to Hustle & Flowchart wherever you listen, leave a rating or review, and share your biggest takeaways with us on social media. Don’t miss the next episode—your hustle deserves the flow!

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Aleric has a FREE Gift for you guys, his 19 page YouTube Ad Strategy PDF: http://adoutreach.com/gift

This week, I'm sitting down with YouTube expert and entrepreneur Aleric Heck for a deep dive into the strategies that drive real business results with video. Aleric returns to share his latest YouTube playbook, explain how to actually convert views into clients, and reveal powerful approaches to leveraging content across multiple platforms. Whether you’re brand new to YouTube or ready to maximize your results, you’ll get actionable and confidence-boosting advice throughout this conversation.

Topics Discussed

• The Enduring Value of YouTube: Why YouTube continues to deliver unmatched opportunity for businesses, creators, and educators—even as digital landscapes shift.
• How the Algorithm Has Evolved: Insight into YouTube’s current “meritocracy”—what gives new channels or videos a chance to break through, regardless of subscriber count.
• From Likes to Leads: Aleric explains how building true video authority, not just viral content, leads to consistent clients and revenue.
• Inside the “Video Authority” Blueprint: A breakdown of the framework found in Aleric’s new book: creating video conversion funnels, blending organic content with ads, and moving viewers to action.
• Easy Content Multiplication: How you can turn a single YouTube video into a month’s worth of omni-channel content with smart systems and AI.
• AI & Tools to Streamline Growth: Favorite apps and automations for scripting, thumbnails, targeting, and content repurposing—plus real-world examples of how they fit together.
• Overcoming Creator Bottlenecks: Tips for getting comfortable on camera, simplifying production, and staying authentic in your content.
• Effective YouTube Ad Strategies: A proven formula for video ads—“Hook, Educate, Call to Action”—and advanced audience targeting using Google AI.
• Future Trends & Hybrid Approaches: Predictions on AI’s role in video marketing and the growing importance of balancing technology with the human element.

Resources Mentioned

• Video Authority (Book by Aleric Heck): http://videoauthoritybook.com/
• KeywordSearch.com: https://keywordsearch.com/
• ThumbnailCreator.com: https://thumbnailcreator.com/
• Opus Clip: https://www.opus.pro/
• Claude AI by Anthropic: https://claude.ai/
• Castmagic: https://hustleandflowchart.com/castmagic

Loved this episode? Make sure you’re subscribed to Hustle & Flowchart so you never miss out on fresh strategies, inspiring guests, and actionable next steps for growing your business with video, content, and more. If you enjoyed Aleric Heck’s insights, let us know your favorite takeaways and connect with us on social!

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Sometimes, you only need one smart idea to change your whole business. On this episode, I talked with Bill McIntosh, an entrepreneur and tech builder, about how fast things are moving with A.I. and business. We broke down how people can build websites, sales funnels, and apps (even full businesses) with just a few prompts thanks to new A.I. technologies. Bill brought in real stories, lessons, and numbers from his hands-on experience and explained the concept of “vibe coding”—a fresh way people are creating online today. If you’re wondering how to use A.I. to start or grow your own website, app, or business, you’ll find plenty of practical ideas here.

Topics Discussed

• AI-Assisted Creation: How the evolution of AI is enabling rapid website, app, and sales funnel creation—even for non-technical entrepreneurs.
• Vibe Coding Explained: Bill demystifies the concept of “vibe coding,” discussing its opportunities and potential pitfalls.
• Entrepreneurial Principles: The timeless business fundamentals Bill still relies on—even as technology changes.
• Solving Real Problems: A step-by-step approach to using research and online communities to identify business opportunities and create solutions.
• Challenges of AI Tools: Early adopter experiences with AI coding platforms, and the need for more accessible, user-friendly solutions.
• Buildy AI: Bill introduces his new venture, detailing how it helps entrepreneurs launch and scale digital businesses easily.
• App & Funnel Creation: Practical tips and stories around building sales funnels, websites, and custom apps with AI.
• Fundraising & Startup Growth: Insights into scaling a tech company through fundraising versus bootstrapping.
• The Future of AI Entrepreneurship: Predictions for industry adoption, and how “one prompt” could unleash creative and business potential for anyone.

Resources Mentioned

• Buildy AI: https://www.buildy.ai/
• Base44: https://base44.com/
• Lovable: https://lovable.dev/
• Replit: https://replit.com/
• GitHub: https://github.com/

Hustle & Flowchart is proud to be part of the HubSpot Network.

• Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlight
• Check out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

In this episode of Hustle & Flowchart, host Joe Fier welcomes Greg Merrilees, founder of Studio 1 Design and acclaimed web design strategist, for an insightful conversation on the evolving landscape of websites in the AI era. Greg unpacks how artificial intelligence is transforming traffic, trust, and web conversion, and shares actionable strategies for businesses and personal brands looking to stand out online. The episode dives deep into website optimization, AI-driven search changes, lead magnets, and the non-negotiable human element that helps brands build real trust with audiences. It’s a must-listen for anyone wanting to future-proof their online presence and convert more visitors into loyal customers.

• The Changing Digital Landscape: How AI is shifting who gets discovered online and why traditional web traffic strategies may not be enough.
• Web Design for the AI Era: What’s really changed with website design and conversion since AI has started influencing user behavior.
• Brand Positioning & Authority: Why it’s now more important than ever to stand out from competitors and how to find your brand’s unique edge.
• Interactive Lead Magnets: Moving beyond static PDFs to interactive tools and quizzes to engage and convert warmer web traffic.
• Strategic Website Copy: How much copy your site needs now, depending on the warmth of your audience and your traffic’s source.
• The Five Core Web Principles: Greg’s blueprint for high-converting websites—audience understanding, positioning, strategy, psychology, and conversion-focused design.
• Ongoing Optimization: Why your website’s never truly “done” and how to keep iterating with AI-driven tools and user feedback.
• Using Tools Like Delphi & Microsoft Clarity: Leveraging new AI and analytics platforms to enhance user experience and trust.
• Building Emotional Connection: How unique design and humanizing your brand can break through the “sea of sameness” created by AI.
• Greg’s Vision for the Future: Insights on vibe coding, dynamic websites, and how AI might shape work and life balance.

• Next Level Website Design Book: https://www.nextlevelwebsitedesign.com/
• Studio 1 Design: https://studio1design.com/
• Greg's Delphi Clone: https://studio1design.com/ai/
• Delphi: https://hustleandflowchart.com/delphi
• Microsoft Clarity: https://clarity.microsoft.com/

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Loved the episode? Be sure to subscribe to Hustle & Flowchart on your favorite podcast app to get inspiring conversations, actionable strategies, and next-level insights delivered straight to your ears every week. Don’t miss our next episode—your online business will thank you for it!

In this timely and insightful episode, Joe Fier sits down with SEO industry pioneer Jason Barnard, who brings 27 years of experience in search optimization to the table. As AI-driven platforms like Google, ChatGPT, and TikTok play an increasingly decisive role in how businesses are found online, the discussion dives deep into how to take real control of your digital identity, build trust with AI, and position yourself for the next era of search. Jason breaks down the importance of knowledge panels, the rise of walled gardens, and the urgent need for brands to become understandable and credible—before it's too late.

• The New Age of Search: Why traditional SEO tactics are no longer enough and how AI-powered engines now guide users down the decision funnel.
• AI’s Role in Brand Discovery: How platforms like Google, ChatGPT, and TikTok are shaping who gets found online—sometimes knowing more about your business than your own customers.
• Building a Walled Garden: Strategies to keep users engaged on your website and nurture them through your own content funnel, not just Google’s or TikTok’s.
• The Importance of Knowledge Panels: What they are, why they’re a KPI for algorithmic understanding, and how to structure your website and online presence to earn one.
• Content Creation for the Future: Why up-to-date information and unique data (“information gaps”) will be more valuable than ever as AI saturates standard topics.
• Bot Traffic and the Bot Economy: The surprising reality of how much bot traffic comes from TikTok, Meta, Amazon, and even mysterious newcomers (like Petalbot).
• Protecting & Optimizing Your Content: How to use tools like Cloudflare to control which bots can access your content—balancing visibility with site performance and business goals.
• Action Steps for Digital Understandability: How to create an effective “About” page and build an infinite loop of self-corroboration across the web to make your brand machine-readable.

• Kalicube –  https://kalicube.com/guides
• Jason Barnard - https://jasonbarnard.com/
• Google Search Results for Jason Barnard - https://www.google.com/search?q=jason+barnard
• Cloudflare – https://www.cloudflare.com/
• Scott Duffy – https://scottduffy.com/
• Gert Mellak - https://gertmellak.com/

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

If you found this episode insightful, don’t miss future conversations that can shape the way you grow your business in the digital world! Hit “Subscribe” on your favorite podcast platform, leave us a review, and share this episode with a friend or colleague who needs to stay ahead of the AI-powered search revolution. Your voice keeps our community thriving—thanks for tuning in!

Joe Fier sits down with renowned brand integrity expert and four-time bestselling author David Corbin, for a frank, energetic, and insightful conversation. Coming to you straight from his pickleball court—with his trademark humor and warmth—David shares his powerful philosophy: shining a light on the negatives in business and life isn’t just necessary, it’s transformative. Through stories, practical exercises, and candid wisdom, David guides listeners to face uncomfortable truths, align with their core values, and leverage adversity for lasting brand (and personal) success. If you’re ready for some no-nonsense inspiration to level up your business, this episode is a must-listen!

• The Power of Illumination: Why facing negatives head-on (not hiding from them!) is the key to personal and business growth.
• "Tripping" with Your Business: David’s unique exercise for dialoguing with your business—asking what it needs you to do and who you need to be.
• Brilliant on the Basics: Stories about legendary figures like Tony Gwynn, and the importance of mastering fundamental habits.
• Brand Integrity vs. Brand Slaughter: How companies (often unknowingly) destroy their own brands, and how to spot and prevent “brand slaughter.”
• David’s Award-Winning Invention: The story behind Rejuvenation Stations—innovative wellness pods now helping hospital staff combat burnout nationwide.
• The Illuminated Brand Formula: A powerful, actionable framework to audit and strengthen your brand integrity.
• Humanity in the Age of AI: Why our human spirit, values, and connection set us apart, and how to protect them in a tech-driven world.
• Personal Growth Through Self-Awareness: David’s strategies for self-check-ins, gratitude, and celebrating your own “aha” moments.
• Life Lessons and Business Wisdom: From cultivating joy and gratitude, to nurturing relationships and staying true to yourself as an entrepreneur.

• David Corbin’s Website: https://davidcorbin.com/
• Rejuvenation Stations: https://www.rejuvenationstations.com/

🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

If you enjoyed today’s episode, help us illuminate more entrepreneurial journeys! Subscribe wherever you listen, leave us a review, and share Hustle & Flowchart with a friend who needs to hear this wisdom. Your support helps us grow—and brings you even more inspiring, actionable conversations every week. Let’s keep hustling, learning, and flowing—together.

Joe Fier sits down with Aaron Young, entrepreneur, author, and creator of the "Unshackled Owner" method. Aaron shares game-changing insights on how to design a business that doesn’t own you—one that thrives beyond your own time and energy. From the foundational question every business owner should be asking, to real-life stories (including how Aaron earned nearly $1M while physically unable to run his company), this episode is packed with lessons for entrepreneurs at any stage. Tune in for a mix of mindset shifts, practical frameworks, and inspirational proof that you really can build freedom and scale—on your own terms!

Topics Discussed

• The Core Question: Why it’s crucial to define the real outcome you're building toward in your business, and how most entrepreneurs skip this step.
• Unshackled Owner Concept: What it means to build a business that operates without you, and how it differs from simply being self-employed.
• Building Systems & Teams: The principles behind creating a culture and team that can continue running and even growing your business in your absence.
• Surviving and Thriving During Crisis: Aaron’s powerful personal story of being unexpectedly removed from his business for 14 months, and how systems allowed the company to not just survive, but thrive.
• Big Business Lessons for Any Size Company: Why these principles work for both solopreneurs and large organizations, and how to practically implement them.
• Seven Critical Steps to Unshackling Your Business: Aaron’s proven formula, including developing vision, building the right team, creating intentional culture, and more.
• Investor & Partnership Mindset: Understanding your business as an asset and making short-term sacrifices for long-term growth.
• Creating Longevity Through Loyalty: How intentional leadership and support during tough times (like the 2008 crash) builds lasting, committed teams.
• Living Your Freedom Goal: The importance of defining and designing a business that enables the lifestyle and freedom you really want.

Resources Mentioned

• Unshackled: The 7 Levels of Business Excellence
• Barnes & Noble Link: https://www.barnesandnoble.com/w/unshackled-aaron-scott-young/1144437542?ean=9781636983530
• Amazon Link: https://www.amazon.com/Unshackled-7-Levels-Business-Excellence/dp/1636983537/
• Aaron Scott Young Website: https://aaronscottyoung.com/
• Laughlin Associates: https://laughlinusa.com

Hustle & Flowchart is proud to be part of the HubSpot Network.

• Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlight
• Check out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins.

In this compelling episode, host Joe Fier sits down with Dr. Don Wood, founder of the Inspired Performance Institute, to explore how hidden trauma and unresolved emotional “glitches” can sabotage your business, relationships, and health. Dr. Don shares his unique insights on how our brains protect us—often at the cost of our peace and performance—and reveals practical approaches to reset your mind for clarity, calm, and peak achievement. Whether you’re struggling with procrastination, chronic stress, or aiming to unlock higher levels in business and life, this conversation offers both eye-opening perspectives and actionable strategies.

• Why success might be fueled by fear
• Dr. Don explains how high-achievers are often unconsciously driven by underlying anxieties and survival instincts.
• Understanding trauma as a “glitch”
• Discover the difference between “big T” traumas and subtle “emotional concussions”—and how both impact decision-making and daily life.
• Brain’s survival system and business performance
• Insights into fight, flight, and freeze responses in entrepreneurship and how these patterns drive procrastination, burnout, or self-sabotage.
• Real-life examples of trauma affecting business
• Fascinating case studies, including high-performing traders and entrepreneurs, illustrate how childhood experiences unconsciously shape current behaviors.
• The science behind mind rewiring
• Dr. Don unpacks the connection between unresolved trauma, inflammation, and chronic conditions—showing how mental patterns directly affect health.
• Reprogramming your mind for growth
• Practical discussion on steps to identify and resolve subconscious glitches, improve resilience, and operate from a place of calm strength.
• Parenting insights
• Tips for creating a safe, supportive environment for children and understanding the lasting effects of language and experiences on kids’ development.

• Inspired Performance Institute - inspiredperformanceinstitute.com
• TPE Blueprint - Trauma is a Toxin with Dr. Don Wood

• Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlight
• Check out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Connect with Us

• Website: Hustle & Flowchart Podcast
• AI Build Team: aibuildteam.ai
• Instagram: @hustleandflowchart
• YouTube Channel: Subscribe Here
• Contact: For bespoke AI clone inquiries, email [email protected] or schedule a call via their site.

If today’s episode unlocked new insights or made you rethink how you approach business, relationships, or your own well-being, don’t miss a beat—hit “Subscribe” wherever you get your podcasts! For more game-changing conversations and strategies, check out previous episodes and join our community at hustleandflowchart.com. Share the show with a friend who’d benefit, and let’s keep growing together!

Try out Arnold's AI Clone for yourself: https://www.delphi.ai/explore

Try out my AI Clone over at: https://aibuildteam.ai/ask-joe/

What if you could talk to Arnold Schwarzenegger — the Terminator, the bodybuilding legend, and the Governator — anytime you wanted? 🤖💪 In this video, I sit down with AI Arnold, a digital twin powered by advanced AI, to get no-nonsense motivation, life advice, and even a classic “Hasta La Vista, Baby.”

Discover how this technology works, why it’s more than just a chatbot, and how it could change the way we learn, grow, and get inspired.

👉 Watch until the end to see how YOU can try out AI Arnold yourself!

#ArnoldSchwarzenegger #AI #Terminator

🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/