Trying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone?

I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnels that start with Instagram.

We talk about:

• The myth of daily posting (and what works instead)
• Why “just post more” is not a real strategy
• How Shannon uses Instagram Stories to build trust and sell
• The reason you’re stuck creating from scratch every week, and how to fix it
• What Shannon’s content system looks like behind the scenes

This episode is packed with strategy, validation, and so many mic-drop moments. You’re going to feel so seen and deeply supported.

What You’ll Learn in This Episode:

[00:00] Why the old rules of Instagram don’t work anymore
 [04:18] Shannon’s story of burnout—and what had to change
 [09:42] The myth of “posting every day” for growth
 [13:37] What content Shannon focuses on instead
 [19:50] Why Instagram Stories are still your best sales tool
 [27:12] What makes a funnel work
 [36:05] Shannon’s tips for getting on camera without the cringe
 [41:14] One mindset shift that will change how you create content

Key Takeaways:

• You don’t need to post daily to grow. You need clarity and consistency
• Instagram Stories are where trust is built and sales are made.
• A real funnel starts with content, but it doesn’t end there.
• You’re not “behind.” You just need a better system.
• Your content should work for you, not wear you out.

Resources & Links:

• Connect with Shannon on Instagram
• Join Shannon’s Reels Lab
• Sign up for ManyChat here and get 100% off your first month of Pro.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.