Grow Your Clinic

Confused about whether to put your clinic’s marketing dollars into Google Ads or Facebook Ads?

In episode 319 of the Grow Your Clinic podcast, Ben, Jack and Peter unpack the key differences between these two platforms - Google Ads capturing people actively searching for your services, and Facebook Ads grabbing attention while people scroll. You’ll learn how to decide where to spend your budget, when to run ongoing campaigns vs short bursts, and why discounts don’t cheapen your service but can lower the barrier for new clients. Plus, Peter takes you behind the scenes as he breaks down a current new client offer, showing exactly what works in practice. 

Whether you’re new to paid ads or looking to refine your strategy, this episode gives you the tools to make smarter marketing decisions and grow your clinic with confidence


Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/
  
  
In This Episode You'll Learn:

💰 How to effectively allocate your marketing budget
🎯 Understanding the difference between intention-based and interruption-based marketing
📞 How to ask the right questions to turn calls into bookings
📈 Strategies for using Facebook Ads to generate leads
🏥 The importance of client experience in retaining new patients

Visit us:
  ► http://www.clinicmastery.com
  ► https://www.instagram.com/clinicmastery/
  ► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Is your practice manager really set up for success - or are unclear titles and responsibilities holding your clinic back?

In episode 318 of the Grow Your Clinic podcast, Ben Lynch, Jack O'Brien and new co-host Bec Clare dive into why defining the role and title of a practice manager is critical for recruitment, expectations, and clinic culture. You’ll hear why vague titles attract the wrong candidates, how a clear position description can prevent burnout and turnover, and what it really means for a practice manager to act as a “freedom manager” for the clinic owner. We also explore how role clarity empowers practice managers to lead teams, enhance client experience, and safeguard cash flow. If you want to attract the right people and set them up to thrive, this episode is a must-listen.
 
 
Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/
 
 
In This Episode You'll Learn:

🦢 How to identify dynamic and agile team members
 📋 The importance of clear position descriptions for practice managers
 💼 Do titles matter? Exploring the significance of roles in clinic management
 🤝 Tips for fostering a positive team culture and client experience
 📊 Key performance indicators (KPIs) for measuring success in practice management
 💡 Fresh insights from Bec Clare, a multi-site clinic owner and award-winning leader
 
 
 Resources & Mentions:

• Check out GYC Episode 312 'The Clinic Owner's Way to Use Your Profit & Loss' https://open.spotify.com/episode/0EzzYKckBTaNnvMWVVl25M?si=KjW3vVLNRqSAFclm6UsX3Q
• Unreasonable Hospitality by Will Guidara

Visit us:
 ► http://www.clinicmastery.com
 ► https://www.instagram.com/clinicmastery/
 ► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Hired a new practitioner? Find out why you shouldn't wait until day one to make them feel part of the team!

In episode 317 of the Grow Your Clinic podcast, Ben, Hannah and Jack share practical ways to fully utilise your new practitioner in their first 100 days. From sending welcome gifts to inviting them to team events before they start, you’ll learn how to create a sense of belonging early and build their confidence fast. We cover why early client contact matters, how to set clear expectations from day one, and what to include in your 3-month review to boost retention. If you’re onboarding a new grad or seasoned hire, this episode gives you the tools to fill their schedule and set them up for success!

Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/


In This Episode You'll Learn:

🤝 How to make new team members feel welcome before their first day
📋 The importance of an effective onboarding checklist
☕ Tips for personalising the onboarding experience
🚀 Strategies to boost new practitioners' confidence and caseloads
🔄 The significance of feedback and continuous improvement in onboarding


👉 Don't forget to subscribe for more valuable content on growing your clinic


Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Get your free copy of our Clinic Owners Guide on 'How To Fill The Books of a New Practitioner' now! Head to https://www.clinicmastery.com/free-resources

Struggling to build strong referral relationships that actually lead to new patients? 

In episode 316 of the Grow Your Clinic podcast, Ben, Hannah and Jack unpack what it really takes to build trust with new referrers, and how to turn those relationships into a steady stream of clients. You’ll learn why consistent communication, like sending patient progress updates and asking for feedback, is key to staying top of mind. We cover how to understand your referrers' biggest frustrations, tailor your outreach, and create a seamless experience that builds confidence in your clinic. Plus, hear how creative strategies like renting space in a referrer’s clinic or using simple tools like a partnership tracker can fast-track your growth. Whether you're just starting to build your network or looking to strengthen existing connections, this episode is packed with practical tips to help your clinic become the go-to referral destination.

Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/


In This Episode You'll Learn:

🎉 Creative ways to give back to your community

🤝 How to establish strong referral relationships

📈 Strategies for attracting new patients through your network

💡 Tips for handling rejection and staying motivated

🛠️ Tools and systems to track your referral sources

Resources

• Influence by Robert Cialdini
• Give and Take by Adam Grant
• The Speed of Trust by Stephen Covey
• The Seven Habits of Highly Effective People by Stephen Covey
• Never Split the Difference by Chris Voss

Timestamps
[00:00:00] Episode Start
[00:00:37] Coming Up Inside This Episode
[00:02:15] Intro to 'Get New Patients Without Relying On A Key Referral Source
[00:04:48] Father's Day celebrations and memories.
[00:09:16] Clinics for Good initiative.
[00:12:04] Giving back in business.
[00:16:27] Referral-based network building techniques.
[00:19:10] Room rental and relationship building.
[00:22:19] Building trust with referrals.
[00:26:36] Referral partnerships and client experience.
[00:31:28] Acknowledgement process for referrals.
[00:36:27] Thoughtful personal communication strategies.
[00:36:21] Supporting anxious team members.
[00:42:03] Building relationships with referrers.
[00:44:18] Handling rejection in relationships.
[00:50:12] Control over referral sources.
[00:52:56] Diversifying referral partnerships.
[00:55:20] Farming relationships for referrals.
[00:59:38] Connecting referral partners together.

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Are you wasting money on the wrong ads? Getting clicks but not patients?

In this episode of the Grow Your Clinic podcast, Peter Flynn breaks down why Google Ads often outperform Facebook and Instagram for clinics, and how to cut out wasted ad spend by targeting only high-quality traffic. You'll see a live walkthrough of a real Google Ad, learn how to spot if your clinic is underdelivering, and get practical tips to improve your marketing strategy.


Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/


In This Episode You'll Learn:

📈 Why Google Ads may yield better quality patients than Facebook or Instagram ads
💰 How much you should be willing to spend to acquire new patients
🛠️ Best practices for setting up effective Google Ads
📊 How to track your ad performance and ensure you're getting results
🤔 When to consider using paid ads for your clinic


🎧 Join Ben Lynch, Peter Flynn, Hannah Dunn, and Jack O'Brien as they share insights, tips, and real-life examples to help you grow your clinic!


Timestamps
[00:00:00] Episode Start
[00:00:30] Coming Up Inside This Episode
[00:02:07] Intro to What Gets You More New Patients: Meta or Google Ads?
[00:04:41] Google Ads vs. Facebook Ads
[00:08:34] Branding vs. Conversion Advertising.
[00:12:28] Google ads vs. Facebook ads.
[00:15:02] Scalable client acquisition strategies.
[00:20:20] Geo-targeting in Google Ads.
[00:22:21] Negative keywording in advertising.
[00:27:16] Client acquisition cost strategies.
[00:30:11] Agency fees and ad costs.
[00:35:16] Minimum ad spend for effectiveness.
[00:38:45] New client flow control.
[00:42:06] Google Ads optimization strategies.
[00:45:30] Paid ads for clinic growth.
[00:50:02] Outsourcing Google and Meta ads.
[00:54:18] Google Ads Optimisation Tips.


Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

So - What Does the New Thriving Kids Program Mean for Your Clinic and the Families You Support?

If you're feeling lost in the NDIS maze, tune in for this episode as Ben, Jack, and Hannah unpack the confusion around the new Thriving Kids Program and what it means for clinic owners, parents, and practitioners. From navigating inclusion criteria to managing team dynamics, finances, and patient experience, you'll get practical strategies to help your clinic adapt and stay focused on supporting children and families through change.

If you're working within or alongside the NDIS, this episode offers timely insights to help you and your clinic adapt, respond, and thrive.

Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/

What You'll Learn:

🌟 Thriving Kids Program: Understanding the implications for children and families
💰 Financial Fitness: Tips on managing your clinic's finances amidst uncertainty.
🤝 Patient Experience: How to enhance your patients' journey and outcomes.
📈 Marketing Strategies: The importance of diversifying your funding sources and attracting private clients.
📚 Evidence-Based Care: The significance of clinical protocols and outcome measures in your practice.

Timestamps

[00:00:00] Episode Start
[00:02:22] Intro to Thriving Kids & NDIS Changes
[00:06:25] NDIS funding cuts announcement.
[00:09:12] Navigating NDIS uncertainties.
[00:12:30] NDIS funding implications.
[00:15:37] Funding changes in disability services.
[00:19:18] Discriminatory nature of healthcare.
[00:24:58] Controlling clinic finances effectively.
[00:28:48] Diversifying funding sources for clinics.
[00:31:41] Trust-building in healthcare.
[00:35:09] Evidence-based care in clinics.
[00:38:05] Recruitment challenges in NDIS clinics.
[00:43:00] Diversifying clinic client avatars.
[00:45:28] Control vs. Emotion in Business.
[00:49:16] Client journey and marketing strategy.

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Is your clinic thriving — or just surviving? In episode #313 of the Grow Your Clinic podcast, we pull back the curtain on what it really means to lead a successful clinic.

Join Jack and Ben as they explore why leadership isn't just a buzzword - it's the foundation of a meaningful, high-impact business. Forget rigid business blueprints. This episode dives into building a clinic that reflects your values, vision, and purpose.

You’ll hear thought-provoking insights on breaking through artificial harmony, identifying what’s truly holding your team back, and asking the hard questions that unlock real growth. There's also a lively discussion on whether fun should be a core value at Clinic Mastery, and what that says about the kind of culture you're creating.

From stepping back from the daily grind to leading with strategy, to recognising the traits of high-performing team players, this conversation is packed with insights to help clinic owners step into their leadership potential and grow a business that truly thrives.

What You'll Learn:

🌟 Leadership Immersion: Discover the importance of investing in your leadership journey.
🤝 Team Culture: Learn how to avoid artificial harmony and foster genuine connections.
🔑 Strategic Questions: Explore the key questions that can unlock breakthrough progress in your clinic.
📈 Growth Strategies: Get insights on how to step back from day-to-day operations and work ON your business.
💡 Ideal Team Players: Find out what to look for in your next hire to build a winning team.

Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/


Timestamps
[00:02:31] Episode Start

[00:05:30] Leadership retreat strategy planning.

[00:11:06] Acknowledging personal achievements.

[00:12:27] Culture and artificial harmony.

[00:18:11] Erosion of trust in culture.

[00:22:24] NDIS environment challenges and strategies.

[00:25:03] Constraints and creative problem-solving.

[00:29:40] Bold moves for accelerated growth.

[00:35:17] AI for clinic owners.

[00:39:52] Joy in the business journey.

[00:42:10] Investing in personal growth.

[00:46:07] Leadership development for clinic owners.

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Are Your Financials Failing You? Here's How to Fix Them.

In episode #312, Hannah, Jack and Ben dive into why the way you structure your financial statements matters more than you think. Join us to discover how organising your numbers functionally can unlock powerful insights for clinic owners. We'll unpack the real meaning behind accounts receivable and why knowing your 30-, 60-, and 90-day breakdowns could change how you run your clinic. Hannah gets real about her fear of numbers and how she moved past it - proving that you don’t need to be a math whiz to master your money. Meanwhile, Jack lays out a practical approach to building a profit and loss statement that actually makes sense for clinic owners.

Whether you're numbers-phobic or just ready to level up your clinic’s financial game, this episode is packed with takeaways you won’t want to miss.

What You'll Learn:

📊 Why you should group your expenses functionally, not alphabetically
🧾 The importance of understanding accounts receivable and overdue payments
💡 How to structure your profit and loss for better decision-making
🏂 Insights from Hannah on overcoming financial fears and embracing the numbers
📈 Tips for using your P&L to identify growth opportunities and efficiencies

Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/


Timestamps
[00:01:50] Episode Start
[00:06:00] Functional grouping of expenses.
[00:09:16] Profit and loss tracking categories.
[00:11:25] Admin wage separation strategies.
[00:15:14] Clinic management and efficiency.
[00:20:02] Efficiency in clinic operations.
[00:23:51] Cost-benefit analysis in clinics.
[00:27:53] Financial management complexity growth.
[00:30:35] Accounts receivable management tips.
[00:34:01] Time allocation for business growth.
[00:39:35] Embracing financial incompetence.
[00:41:19] Specificity in financial reporting.
[00:45:23] Team expenses allocation strategies.
[00:52:23] Budgeting for new services.
[00:53:06] Confidence in forecasting revenue.
[00:57:23] Definitions of clinic growth.
[01:00:33] Embrace transparency in finances.

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

'The Only Ship That Sinks? A Partnership.'
Business partnerships can be your biggest asset - or your biggest risk. In this episode, Ben and Jack dive deep into what really makes (or breaks) a partnership. Whether you're already in one or thinking about joining forces with someone, this conversation is packed with insights you can’t afford to miss. They explore the power of clear, open communication and why unresolved issues often become the root of future conflict. You'll hear why documenting mistakes is crucial for growth, turning missteps into valuable lessons instead of repeated errors. They also unpack the dangers of complacency, especially in long-term partnerships, and explain how subtle shifts in mindset and operations can lead to significant, sustainable growth. 

If you're looking to strengthen your business partnership or simply want to avoid common pitfalls, this episode delivers practical, hard-earned advice to help you build something strong - and built to last. 

Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/


What You'll Learn:

🤝 Importance of communication and expectations in partnerships

📅 Setting timelines for partnership reviews

💼 Defining roles and contributions for clarity

📜 Essential documents to formalize your partnership

🏌️‍♂️ The value of in-person meetups for connection and trust

💬 Strategies for having tough conversations and fostering honesty

Timestamps

[00:02:10] Episode Start

[00:05:28] Expectations in business partnerships.

[00:09:56] Roles in business partnerships.

[00:13:34] Formalising business agreements.

[00:18:00] Team communication and connection.

[00:20:16] Team bonding through shared experiences.

[00:25:42] Vulnerability cards for connection.

[00:28:01] Connection and trust-building activities.

[00:31:03] Seek first to understand.

[00:36:13] Clear intentions in conversations.

[00:39:03] Self-reflection in partnerships.

[00:44:51] Constructive criticism in business.

[00:46:45] Misalignment of expectations and honesty.

[00:51:19] Lessons from mistakes.

[00:57:44] Accountability through transparency.

[01:01:09] Interpersonal skills in partnerships.

[01:03:09] Business partnership guidance.

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Need to systemise your clinic? Start your free trial of Allie!
https://www.allieclinics.com/

For Episode 310 of the Grow Your Clinic podcast we're joined by Shane Davis to discuss the need for clinic owners to identify the single most important task they should be working on. The conversation highlights the significance of understanding team strengths through DISC profiling and crafting a 12-month action plan. Shane shares insights on effective planning, advocating for regular quarterly sessions to maximise impact. Hannah also dives into the concept of "whitespace" in scheduling and how it can affect productivity.

Tune in for valuable tips on preparing for a successful week, along with Shane's recommendation of an underrated productivity tool for clinic owners.


What You'll Learn:

🗓️ The importance of having a 12-month plan for your clinic

📈 How to identify the most impactful projects to focus on

⏰ Strategies for effective time blocking and avoiding "whitespace"

🤝 Insights on team dynamics and improving client experiences

💡 Tips for streamlining processes and enhancing productivity


Timestamps

[00:02:18] Episode Start

[00:06:31] Prioritisation process for clinic owners.

[00:08:22] Prioritising tasks effectively.

[00:12:17] Behavioural styles in business.

[00:15:45] Streamlining family responsibilities.

[00:20:46] Weekly preparation strategies.

[00:22:42] Family scheduling for certainty.

[00:27:11] Anti-whitespace scheduling strategies.

[00:30:34] Productivity and time management.

[00:36:02] Client and team experience optimization.

[00:40:50] Single most important thing.

[00:42:44] Impactful decision-making in teams.

[00:48:04] Projects versus progress distinction.

[00:49:20] Evaluating project impact effectively.

[00:52:50] Asking good questions for insight.

Visit us:
► http://www.clinicmastery.com
► https://www.instagram.com/clinicmastery/
► http://facebook.com/clinicmastery

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!