Video marketing is using videos to promote and market your independent consulting services. Using video increases engagement on your digital and social channels educates your prospects and customers, and reaches your audience with a new medium. 

Video is a powerful lead generation tool and as you will hear from our guest today, RJ Parrish, “video is this huge opportunity for all of us, but there's still some friction and reluctance for a lot of people to use it and maybe today (on this episode) we might be able to break down some of those barriers.” 

The good news is that your audience will value the more simple and raw and authentic content. It doesn’t need to be highly polished. 

So if you want to learn how to leverage video in order to become sought after and known for what you do as an independent consultant, press play now for tips and strategies on how to get started and maximize your efforts for the biggest impact.

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

For your Independent Consulting business to properly function, you need to have an accurate, efficient and repeatable set of back-office processes for invoicing, collection, bookkeeping, taxes, and insurance. Our guest today is Sara Conde. She has two decades of hands-on experience in the independent consulting world and she shares strategies and tips regarding your IC back office and the future of independent consulting. She shares an insightful behind-the-scenes perspective on what it means to run a consulting business versus to be a consultant and just have a business.

This conversation will help you to get further into that business owner mindset that we talk about so frequently on this podcast. Press play to listen now. 

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Ready to hire support for your consulting business but not sure where to start? In this episode, you will hear from Silas Kim, Co-founder, and CEO of Atlas Assistant Staffing and Recruiting agency.  He shares when to hire a VA as well as how to hire, manage, communicate with and retain a VA.

This episode is jam-packed with tips and advice to help ensure that your partnership with a virtual assistant is effective and productive. 

For additional support, you can also download the full VA Playbook: The Playbook to Leveraging a Virtual Assistant in Your Consulting Business at: https://www.melisaliberman.com/va

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Juggling client delivery with advancing your business goals can be a big challenge for independent consultants. While there are many solutions to this challenge, I want to focus on one that I’ve found to be very effective. And that is hiring a Virtual Assistant or VA for your consulting business.

Listen in as I share with you the nine mistakes that you should avoid when hiring a VA and also the six steps to hiring a VA so that you can effectively create more capacity for yourself to then focus on more revenue-generating tasks in your business. 

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In this episode, I share the 5-step process to overcome undercharging as a consultant. I give you the 5 steps to stop undercharging as an independent consultant. And then, to bring it to life, I share two examples of how to apply these 5 steps, including (1) when you’re initially creating your consulting proposal and (2) when you’re pricing follow-on work for an existing client.

This episode concludes a 3 part series about undercharging in your independent consulting business. In EP. 50 we discussed the five methods that you can use to determine if you are undercharging in your IC business. In EP. 51 we talked about the four reasons why you might be doing this and what to do about it. And in this EP I’ll share what to do now that you know where you’re undercharging and the root causes leading you to undercharge in your consulting business.

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In EP. 50 we discussed the five methods that you can use to determine if you are undercharging in your IC business. Assuming that you’re undercharging, which almost every consultant is in some way, we're going to talk about the four reasons why you might be doing this and what to do about it.

Listen in to learn more about the four root causes that could be leading to you undercharging in your independent consulting business and how to identify them for yourself.

And, watch out for next week’s episode (052), when I’ll share how to stop undercharging as a consultant.

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Almost every consultant I talked to is undercharging in some way. Undercharging can be blatant or subtle. No matter where you're at in that spectrum, whether you're unaware of what's possible, or you've literally been avoiding this, it's not a problem.

There are five methods or tools that work really well to help you to figure out for yourself if you are undercharging as an independent consultant. Listen in to learn more about these five methods and how to apply them. 

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Just as guardrails along the roadway keep drivers safer, business policies help you proactively create an experience that's representative of you, your values, and how you want to show up as a business owner and consultant for your clients.

Today I want to share with you a mistake that I made in my business back in December.  After working through the emotions of embarrassment and regret from making this mistake, I decided to look at the root cause. What I discovered was that I was missing several key business guardrails.

Listen in to learn not only how to avoid making mistakes, but also how to reduce the amount of energy you waste on decision-making and analysis-paralysis in your consulting business.

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

As an independent consultant, you might be wondering “when is the best time to implement a CRM solution for my consulting business?” “What is the best way to track my consulting pipeline?” And, “how can I make tracking my consulting pipeline and follow-ups easier?”

My guest today, Reuben Swartz, shares that using a CRM is the best method to help independent consultants manage and grow their consulting practice. In fact, Reuben has created a CRM solution called Mimiran which is specific for solo, independent consultants. 

Listen in to learn more about when's the best time for an independent consultant to set up a CRM solution, examples of mistakes that are made when managing a pipeline, and some trends that he's seeing in the independent consulting world using the data from Mimiran.

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Work-life balance is a top goal for most independent consultants as we leave corporate. Instead of achieving work-life balance, we end up recreating the same imbalance we had in corporate. The only difference is that now we're the boss instead of someone else. 

One of the primary reasons is that we thought work-life would come automatically as part of the process versus something that we intentionally create for ourselves. 

So how do you intentionally create your desired work-life balance as a consultant? 

In this episode, I share with you the approach that has made all the difference for me in achieving that work-life balance once and for all.

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.