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Mickie joins the guys to talk about using public relations in your advertising strategy. The trick is to write something that is compelling; then it can be picked up by the wire, gets distributed to a wide audience, and can be used as content for other writers to cite as an industry expert. It's not as easy as it might sound, but Mickie has figured out how to navigate the distribution methods. Listen now to see how you can implement some of these PR strategies in your own business! Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!

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GOLD NUGGETS:

(00:00) - The Small Business Safari

(04:28) - Importance of PR in Modern Journalism

(11:25) - Best Times to Release PR Materials

(14:27) - Press Release and Publicity Strategies

(28:26) - Utilizing PR for Small Businesses

(33:12) - The Power of Press Releases

(45:10) - Public Relations With eReleases.com

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Mickie’s Links:

Website | https://www.ereleases.com/
Twitter | https://twitter.com/ereleases 

Facebook | https://www.facebook.com/ereleases.press.release.distribution 

Instagram | https://www.instagram.com/ereleasespr/ 

LinkedIn | https://www.linkedin.com/in/publicity/ 

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Previous guests on The Small Business Safari include Dale Cardwell, Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!

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• Attracting High-Value Clients with Irresistible Marketing Messages | Daniel Den

• Attracting the RIGHT Clients to Your Offering | Lisa McGuire

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Have any questions or comments? Connect with me here!

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.