In this episode, Roheel Ahmad, co-founder of Forsyth Barnes, joins host Benjamin Mena to discuss the strategies and mindset required to grow a business globally while prioritizing the well-being of employees. Ahmad shares his observations about the cultural differences between American and British self-belief and self-confidence, the importance of maintaining an optimistic mindset, and the potential impact of AI on the recruitment industry. Listeners will gain insights into scaling businesses, structuring marketing departments for success, and delivering a superior offer process that leaves a lasting positive impression.

Key Lessons:

1. Embrace deluded self-belief: Ahmad emphasizes the power of self-confidence and the ability to view failure as a stepping stone rather than a setback.

2. Align marketing departments with revenue targets: Ahmad provides guidance on structuring marketing teams to achieve business objectives and generate tangible results.

3. Deliver exceptional value throughout the offer process: Ahmad shares strategies for creating a journey and building anticipation before making an offer, leaving a lasting impression on potential clients.

4. Think outside the box: Ahmad encourages listeners to seek inspiration from other industries and incorporate innovative ideas into their own processes.

5. Focus on growth over saving money: Ahmad highlights the importance of investing in growth rather than solely focusing on cost-saving measures, emphasizing the long-term benefits.

Call to Actions:

1. Reflect on your own self-belief and mindset: Take a moment to assess your level of self-confidence and determine if there are areas where you can embrace deluded self-belief to propel your growth and success.

2. Evaluate the alignment of your marketing department: Consider how closely your marketing efforts are aligned with revenue targets and explore opportunities for restructuring to optimize results.

3. Enhance your offer process: Take inspiration from Ahmad's strategies and think about how you can create a journey, build anticipation, and deliver exceptional value throughout the entire offer process.

As businesses strive for global growth, it is essential to balance expansion with the well-being of employees. In this episode, Roheel Ahmad shares his journey, insights, and strategies for achieving ambitious growth goals while prioritizing the care of your team. Whether you're an entrepreneur looking to scale your business or a professional seeking inspiration, this conversation offers valuable lessons, practical advice, and a fresh perspective on achieving success in the competitive global market. Tune in to gain insights that will empower you to grow your business while taking care of your people.

https://www.eliterecruiterpodcast.com/s1e96

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 YouTube: https://youtu.be/gZ7H0L237xQ

Roheel Ahmad LinkedIn: https://www.linkedin.com/in/roheelahmad/

Forsyth Barnes: https://www.forsythbarnes.com/

 With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/

Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/

Benjamin Mena Instagram: https://www.instagram.com/benlmena/

Benjamin Mena TikTok: https://www.tiktok.com/@benjaminlmena