Welcome to a special episode of the All Things MSP podcast! This is a live recording of host Justin Esgar's presentation, "Scared? Do it Anyway! Growth Lessons from the Edge of your Comfort Zone," delivered at IT Nation Connect Global.

Justin challenges the conventional wisdom of waiting until you’re "ready," arguing that your comfort zone is likely the single biggest threat to your future success. Through personal anecdotes—including losing $20,000 on a hotel block for his first conference and selling only one copy of an app he spent $80,000 developing —Justin drives home the point that action builds clarity, and confidence comes from doing, not waiting.

He introduces the practical Three Stage Stretch Model for intentionally pushing past fear without being reckless:
1 - Spot the Stretch: Identify opportunities that excite you but also make you sweat.
2 - Reframe the Fear: Ask, "Will this help me grow?" instead of "Am I ready?".
3 - Say Yes Strategically: Use micro action plans to test the waters and build momentum.

Whether you’re an MSP, a vendor, or a leader, this episode will help you see fear not as a red flag, but as a highlighter pointing to a potential breakthrough. Justin encourages you to commit to your next stretch move, emphasizing that fear does not equal failure. He also offers an anecdote about a consultant who was afraid to raise rates, but retained 99.98% of clients and got compliments on the new pricing!

Find Justin Esgar online:
Justin Esgar (Host/CEO, Virtua Computers): https://www.linkedin.com/in/justinesgar/

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