Growth through a downturn

07.31.2020 - By Inside the Strategy Room

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For many business leaders wrestling with the challenges of the coronavirus pandemic, growth may seem like a distant priority. However, once the health of employees is protected and the business is secured, many executives will quickly shift their focus to restarting the stalled growth engine. A recent article reports that only one in ten companies manage to outperform on growth both during downturns and during the subsequent recovery. Today we speak with the article’s authors about what these through-cycle outperformers do differently. 
Rebecca Doherty is a partner in our San Francisco office, and leads our Growth Strategy service line globally. Anna Koivuniemi is a partner in our Amsterdam office, and leads our Growth Analytics globally. Their article, Rev up your growth engine: Lessons from through cycle outperformers, is available now on

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