Why Does He Flirt With Other Women In Front Of Me?

You're sitting right there. And he's lighting up talking to the bartender. Making her laugh. Holding eye contact just a little too long.

You feel it in your stomach. But you can't say anything because... what would you even say? "Don't be friendly"? That sounds crazy.

Later, he brings up his ex. Again. Or you notice he's still active on the dating apps even though you've been seeing each other for months. Or you're at his friend's party standing there invisible while he charms everyone else.

Each moment seems small. Explainable. But together? You feel like you're never quite enough. Like you're always aware of other options. Like you're one of many instead of THE one.

And when you finally say something? "You're so insecure. I was just being friendly. My ex never had a problem with this."

Now YOU'RE the problem. But what if your reaction isn't the problem? What if it's exactly what he wanted?

Sound Familiar? Is this his pattern? Take the QUIZ HERE!

Book a one time FREE CALL with Melissa

Email: [email protected]

Instagram: @MelissaJaneRoberts

Why Do I Feel Like I'm Boring Him?

You're mid-sentence and he yawns. Or checks his phone. Or takes a deep breath like he's waiting for you to finish. You send him a thoughtful text and he responds with a meme or changes the subject entirely. Sometimes he's SO engaged - laughing, present, into it. Other times he seems... somewhere else.

And you can't stop wondering: Am I boring him? Should I be funnier? More interesting? Less?

Here's what's actually happening: You've fallen into the Entertain Me gumball pattern without even realizing it.

There are two types of people in relationships: relational and transactional. Gumball Love is what happens when a transactional person treats you like a gumball machine - seeking the reward of your attention rather than valuing your presence.

In this episode, we break down the Entertain Me flavor: why you feel like you're constantly auditioning, why you can't just relax and be yourself, and why his engagement feels like your responsibility. You'll learn to recognize the quarters (his disengagement cues) and the gumballs (your performance to bring him back), and most importantly - how to tell if someone can engage with your ordinary presence or only consumes your stimulating performance.

If you've ever felt like being with him is work you can't quite name, this episode will change everything.

Topics covered:

• The specific signs of Entertain Me (yawning, phone checking, selective text responses)
• Why intermittent engagement keeps you hooked
• The neuroscience of stimulation-seeking vs. bonding capacity
• How to test: Does he value your presence or just reward your performance?
• The difference between scared-but-willing and transactionally-locked

Take the Gumball Love Quiz HERE:

Book you free call with Melissa HERE:

He Texts But Makes No Plans:

You had the perfect date. Amazing chemistry. Real connection. Then... he disappears into texting limbo. Good morning texts, funny memes, late-night calls—but never "When can I see you again?"

If you've ever felt crazy trying to decode why a guy stays in constant contact but won't make plans, this episode will finally make it all make sense.

In this episode, I break down:

• Why "if he wanted to he would" is incomplete advice that keeps you stuck
• How texting without plans becomes transactional (quarters and gumballs)
• Why all that standard advice (play hard to get, mirror his energy, be unbothered) actually makes it worse
• The neuroscience behind why he stays close but keeps his distance
• What girlfriend benefits with pen pal effort really means
• Why this pattern proves he's actually into you—but lacks the capacity to bond
• The difference between dopamine-driven pursuit and oxytocin-based bonding

This isn't about you not being desirable enough. If anything, the real intimacy with you feels so intense that he needs the distance to manage his fear. I'll show you how to spot the Chase Me pattern, why shrinking yourself will never work, and what emotionally available men actually do differently.

Stop performing. Stop trying to decode his mixed signals. Start understanding that his confusion is about his capacity, not your worth.

Ready to identify your guy's gumball pattern? Take the free quiz at GumballLove.com and book your one-time free coaching call for a personalized analysis. Find Melissa on Instagram: @melissajaneroberts

Have you ever wondered why the sex felt so connected, but then he became a completely different person afterward? You thought you were building something real, but suddenly he's distant, stops texting as much, and you're left confused wondering what you did wrong.

In this episode, we're debunking the most common myths about why men pull away after sex - and introducing you to a concept that will change how you see everything: the Arouse Me Gumball Guy.

You'll learn why traditional relationship advice keeps you trapped in endless performance mode, and discover the one question that changes everything: "What is HIS capacity?" not "What can I do better?"

• Why "he needs space" and "men bond slower" are keeping you stuck in the wrong relationship
• The real science behind bonding hormones - and why it only applies to emotionally available men
• What Gumball Love is and how to recognize when you're being treated like a gumball machine
• The specific prompts he uses to get intimacy benefits without emotional risk (spoiler: he reaches out but never makes plans)
• Why you can't perform your way into someone's emotional availability
• Multiple ways to understand his intimacy avoidance (emotional airplane mode, intimacy claustrophobia, and more)
• How the Arouse Me gumball sets you up for the chase game (next episode!)

• Take the Gumball Love Quiz to identify your personal pattern: www.GumballLove.com
• Book a one time free coaching call with Melissa
• Follow for more content: @MelissaJaneRoberts on Instagram

In the next episode, we're diving into the Chase Me Gumball - and how the shame and vulnerability from sex sets you up perfectly to play his chase game. Subscribe so you don't miss it!

Melissa Roberts is a relationship coach and creator of the Gumball Love methodology, helping women recognize and break free from toxic relationship patterns. Through her coaching practice, academy, and podcast, she teaches women to shift from "how can I be enough?" to "is he even capable of enough?"

In this episode, Melissa Roberts peels back what we've been calling "feminine energy" and hints at the quiet exhaustion underneath—the confidence that doesn't breathe. If you've ever felt like you're performing serenity instead of living it, this conversation might change how you see yourself—and the kind of love you attract.

Take the quiz → gumballlove.com → Book a free discovery call → Email Melissa" [email protected]

In this episode, Melissa Roberts breaks down the cultural conditioning that trained women to manage men's emotions, lower their expectations, and mistake emotional regulation for emotional connection. From the "Silent Woman" era to the Mars / Venus phenomenon and the rise of pickup-artist culture, Melissa unpacks how each generation inherited the same unspoken rule: make him comfortable, and call that love.

You'll learn:

• Why "understanding him" became code for suppressing yourself.

• How Men Are from Mars, Women Are from Venus rewired us to normalize emotional distance, even 20+ years later.

• The link between pickup-artist tactics and women's people-pleasing programming.

• What really happens when you keep "managing his emotions."

Melissa's signature clarity and humor turn decades of pop-psychology into a clear map of how we got here—and how to get out.

Is he a Gumball Guy? Take the quiz! www.Gumballlove.com: Book a free one time coaching call here:

Instagram: @melissajaneroberts

Email Melissa: [email protected]

Why are smart, self-aware women still getting tangled with emotionally unavailable men? In this episode, Melissa Roberts stands in the lip-gloss aisle at Duane Reade having a full-blown "aha" moment with AI (Viv) — and it leads to one of the most powerful breakdowns of modern dating culture you'll ever hear.

Melissa traces the roots of today's dating chaos all the way back to the 1950s "Happy Housewife" era, through Cosmo magazine's advice columns, talk-show therapy culture, and the '90s mega-seller Men Are from Mars, Women Are from Venus. She reveals how generations of women were conditioned to regulate men's emotions and call it love — and how that conditioning still drives today's dating apps, "feminine energy" coaching, and confusion about what real intimacy looks like.

You'll learn:

• Why the Mars / Venus movement quietly taught women to perform emotional caretaking.

• How fake credentials and pop psychology rewired our expectations of men.

• Why attention isn't intimacy — and how Gumball Love explains the cycle that keeps you hooked.

• The first step to deprogramming the "good girl who manages him" instinct.

This isn't about bashing men — it's about finally seeing the system that made everyone so stuck. By the end, you'll understand why you're not crazy, not too much, and not broken you're just waking up. Is he a Gumball Guy? Take the quiz! www.Gumballlove.com: Book a one time coaching call here:

Instagram: @melissajaneroberts

Why can't you stop thinking about him — the guy who gives you just enough to keep you hooked but never enough to move forward? Why do you replay the texts, the almosts, the "maybe this time" moments?

In this episode, Melissa breaks down what's really happening when you fall for potential instead of reality — and why your brain turns red flags into love stories. This is the Fantasy Bubble Paradox: when your hope feeds his dopamine and his inconsistency keeps you addicted to the fantasy.

You'll learn: 💭 Why fantasy feels like chemistry (and why it's not) ⚡ How the dopamine–hope loop keeps you chasing the unavailable 🎬 The "Hollywood programming" that taught you chaos equals connection 🧠 How to spot when your brain is writing a story instead of reading reality

If you've ever asked yourself, "Why can't I stop thinking about him even though I know better?" — this one will hit home.

Melissa pulls back the curtain on the subconscious pattern running your love life, reveals how the "quarter and gumball" dynamic keeps you stuck, and shows you how to finally burst the fantasy bubble — so you can stop waiting for the story and start living the love that's real.

Take the Gumball Love Quiz to find out what flavor of attention you've been giving away — and start rewriting your story today. 👉 Book your one time free call with Melissa

🎙 Why Playing Hard to Get Keeps You Stuck The Gumball Love Podcast with Melissa Roberts is where successful, ambitious women finally decode the mystery of why love feels so complicated. Melissa — relationship scientist, life coach, and creator of the Gumball Love Method — pulls back the curtain on patterns that keep you stuck with the wrong guys, in the wrong cycles, and questioning your worth.

Through raw stories, neuroscience, and practical coaching, you'll learn how to spot transactional relationships, escape the dopamine-hope loop, and open the door to authentic love. If you've ever wondered why the guys who come on strong end up pulling away, this is your place to get clarity, courage, and a whole new lens on love.

📌 Show Notes – Episode: The Hard-to-Get Illusion Episode summary: We've all been told the same rules: don't text first, wait three days, match his energy, be mysterious. But what if the very strategies designed to "win" his attention are the reason love keeps slipping away?

In this episode, Melissa breaks down how decades of dating advice — from The Rules to The Game — conditioned women (and men) to perform scarcity instead of connection. You'll hear how the "hard-to-get" script fuels the Gumball transaction: the craving, the quarter, the gumball, the fade, and the crash.

What you'll learn in this episode:

• The cultural origins of "play hard to get" and why it's still everywhere in dating advice today

• How performing scarcity creates craving but never stability

• The dopamine-driven loop of quarter → gumball → fade → crash

• Why attention ≠ capacity — and how to tell the difference

• The ache of living in strategy mode: exhausted, unseen, and still alone

• Why other coaches teach you to play the game better, but Gumball Love shows you the game itself

Resources & Next Steps: 🎯 Take the free quiz: gumballlove.com 💬 Book a one-time clarity call with Melissa ✉️ Email Melissa directly at [email protected] with questions or topic requests

The Gumball Love Podcast with Melissa Roberts is where successful, ambitious women finally decode the mystery of why love feels so complicated. Melissa — relationship scientist, life coach, and creator of the Gumball Love Method — pulls back the curtain on patterns that keep you stuck with the wrong guys, stuck in the wrong cycles, and stuck questioning your worth. Through raw stories, neuroscience, and practical coaching, you'll learn how to spot transactional relationships, escape the dopamine-hope loop, and open the door to authentic love. If you've ever wondered why the guys who come on strong end up pulling away, this is your place to get clarity, courage, and a whole new lens on love.

Episode summary: If you're new (or returning) to Gumball Love, this is your must-listen starting point. Melissa shares her personal backstory — the high-achieving "junior high boss babe" who could crush it in business but always felt confused and insecure in romance. She walks through the frustrations of books, therapy, and endless "tips and tricks" that never solved the problem, and introduces the metaphor that changed everything: the Gumball.

What you'll learn in this episode:

• Why successful women feel "too much" in dating yet "not enough" in love

• The turning point story behind the gumball metaphor: quarter in, gumball out

• The five-step cycle of dopamine, craving, and crash that keeps relationships stuck

• Examples of common gumball dynamics (Arouse Me, Chase Me) and why they feel like love at first

• The "fantasy bubble paradox" — how hope and chemistry create illusions that blind you to red flags

• Why you're not broken, cursed, or doomed… you've just been in a pattern you couldn't name until now

Resources & Next Steps:

• 🎯 Take the free quiz: gumballlove.com

• 💬 Book a free one-time clarity call with Melissa

• ✉️ Email Melissa directly at [email protected] with questions or topic requests

Key timestamps:

• 00:00 – Melissa's backstory: finance success, relationship struggles

• 20:00 – The gumball metaphor explained

• 25:00 – The five-step transactional cycle

• 33:00 – The "Chase Me" flavor breakdown

• 39:00 – The Fantasy Bubble Paradox

• 45:00 – The quiz and your next steps