05.02.2017 - By HubSpot
If you work in some kind of office, you’ve probably spent a good amount of your time in group brainstorms. Sometimes they work, but often you’re left with a ton of really great ideas - and no action. Jake Knapp is probably the most vocal critic of the group brainstorm. He’s the creator of GV's (Google Ventures) sprint process, and the author of “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” in which he lays out a five-day alternative to group brainstorms that actually has