The Strength Coach Podcast

Gym Marketing Secrets with Mark Fisher


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Highlights of Episode 384 Hit the Gym with a Strength Coach

Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets"

We spoke about:

  • Main parts of The Little Book of Gym Marketing Secrets
    • Core Marketing Tools

    • Lead Generation Systems
    • Lead Nurture Systems
    • Lead Conversion Systems
  • The Long Tail Game
  • The Client Avatar
  • Demographics vs. Psychographics
  • The Front End offer- what is it and how to optimize it
  • The first place to start with your marketing services
  • Should new gyms do paid advertising 
  • much more

Get a free digital copy of Mark's new book:

  The StrengthCoach.com Coaches Corner with Coach Boyle

We spoke about:

  • Problems with "Fitness Testing"
  • "Change is good, just don't change everything"
  • We are in the life changing business

  "Maximizing the Member Experience" 

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  • BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
  • BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
  • BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

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The Strength Coach PodcastBy Anthony Renna

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