🌎 In this episode, Mateo Lopez chats with John Farkas (https://www.instagram.com/coachjohnfarkas/?hl=en) about running his own gym, Blue Ocean Fitness (https://www.instagram.com/blue_ocean_fitness/), and his transition to managing multiple Alloy Personal Training franchise locations. They also discuss key marketing and staffing strategies for gym owners.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Blue Ocean Fitness (website) - https://blueoceanfitness.net/

Alloy Ballwin - https://www.instagram.com/alloyballwin/?hl=en

Alloy Claymont - https://www.instagram.com/alloyclaymont/?hl=en

Alloy Wildwood - https://www.instagram.com/alloywildwood/?hl=en

🔥 Show Notes:

(00:00) Introducing John

(2:44) What is Blue Ocean Fitness?

(18:36) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:08) Impact of COVID on the gym

(24:00) Transition to Alloy Personal Training franchise

(28:19) Evaluating new locations

(33:43) Launching a gym franchise

(38:28) Marketing strategies for gym owners

(44:23) Managing multiple gym franchise locations

(47:10) Staffing and talent acquisition

(51:58) Monitoring success and performance

(57:15) Advice for scaling a gym business

(1:00:32) Where to go if you want to find John