What started as a venture for better cash flow became a passion project for Hal Cranmer. From flipping houses and running rental properties, he switched to the assisted living industry.

He has visited several homes, and he knew he didn’t want residents just laying down or watching TV as if waiting for their end to come. He wanted the residents to enjoy and live a quality life. To learn more, he researched exercises and low-carb diets. He hired doctors and personal trainers who share his goal. Here's the catch: as the residents' quality of life improves, the cost of operating the business decreases.

Beyond business standpoint, Hal Cranmer is truly doing something significant for his residents and the assisted living industry. In this conversation, he shares his passion to help the residents of A Paradise for Parents through three things: good food, exercise, and regular social interactions, and why a visit to these homes will motivate you to become healthy.

Quick Guide:
01:23 Introduction
06:57 Conditions for their assisted living
09:00 Changing business
12:59 A space for social interactions and X3 system training
20:55 Research on dementia led him to the Bredesen protocol
23:10 The huge compliment is when the residents get to enjoy their lives
36:27 Seeing this business from a financial standpoint
46:07 The feedback from the medical teams, the industry, and their families
54:08 Closing and contacts

Get to know our guest:
Hal Cranmer was an airforce pilot before he ventured to assisted living industry. His goal is to help improve the health of his residents so they can eventually choose to go home.

“I think a lot of the problems we see are we get a lot of people who come to us because their mom is in her apartment or her house by herself or dad is and they sit in front of the TV all day and don't do anything and that's when they saw the decline coming. A, they're not spending time with other people, and b, they're not moving around.”

Connect with him:
Twitter: https://twitter.com/HalCranmer
Instagram:

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