In this episode of Take-Away with Sam Oches, Sam talks with Jennifer Schuler and Hillary Frei, the CEO and CMO, respectively, of Handel’s Homemade Ice Cream, a treat franchise that has around 150 locations across the country and is celebrating 80 years in business this year. Jennifer and Hillary are both fairly new to Handel’s, but they’ve already brought an exciting energy to the company as they seek to find a balance between its rich heritage and its potential for fast growth. They joined the podcast to talk about how they see themselves as stewards of the Handel’s legacy and how this brand excels by being a member of its local communities.   

In this conversation, you’ll find out why:

• Brand development isn’t a sprint, it’s a marathon
• Restaurant executives should respect the arcs of their respective brands
• Generosity is an underappreciated characteristic of successful brands
• Your franchisees should reflect your brand values
• Your guests may treat you as an independent restaurant, and you should lean into it

Have feedback or ideas for Take-Away? Email Sam at [email protected].