Someone just pushed back on your price. Maybe they said they need to think about it. Maybe they told you they found someone cheaper. Maybe they went quiet.

And just like that, your stomach dropped.

That reaction is not a weakness. It's your brain doing exactly what it was designed to do. The problem is, a brain in fight-or-flight mode is a terrible negotiator. And if you don't know what's actually driving the objection, you're just guessing at the solution.

In today's episode, Katy and I are getting into objection handling: how different buyer types push back, why "it's too expensive" is almost never the real issue, and a simple protocol you can run through every time a deal starts to wobble.

If you freeze up, cave too fast, or just don't know what to say when someone questions your price, this is the episode you've been waiting for. You'll walk away with a repeatable framework and the language to use it.

Now let's talk about what they're really trying to tell you.