Ramp up client acquisition in your consulting business without making it complex. You can grow your company without having to slow yourself down with all of the tactics that you see all over the web. Many online gurus promote complex funnels, but these funnels actually add a level of complexity. Instead, you can make sure that you are doing the steps of scaling your marketing and your sales at the time that's actually appropriate in your business.

Transitioning from working in the business to working on the business can be hard, but there are three simple steps you can follow to get unstuck. In today’s episode, we’re going to look at Tom. Tom was a marketing agency owner who had a relatively successful business, but became  stagnated for years because it was just too stressful for him to keep scaling. He ended up scaling up and then scaling back so he could retain some sanity and hopefully retain some family balance.

A lot of agencies love having retainers - they are the Holy Grail. Having clients on long-term retainers, consistently paying you month-after-month gives you a strong, consistent cash flow so you can scale your business from that. It can be very challenging to get to the point where clients are going to commit at this level, and it can take months or even years of testing with small projects to be able to build that trust with them.

Buying patterns have been changing for hundreds of years, but what has changed recently is how quickly those buying patterns have changed. The trend happens any time there’s a recession or downturn in the market. Only the toughest and strongest businesses are going to rise to the top. But the $1,000,000 question is: How are you able to position your consulting agency so that you not only survive, but actually thrive?

Madeleine and I talk about  how she's scaled her business, how she's been able to 10 X her income in and create that 10 X the amount of growth since the beginning of the year - during COVID - and how she's innovated her business model to really thrive during this market. You’ll also see what has been working for her to create such a fast, rapid growth in her business, and really being able to go from a capacity of 3 clients to now having a capacity of 20 clients (and increase her fees considerably).

Brian Regienczuk, CEO and Founder of Agency Spotter, shares tips to grow your business by landing BIG clients, even when you’re up against other, bigger agencies for the job.