In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Mat Rogers, the COO at Lizard Marketing.

Join us to learn about Mat's career evolution from pest control to marketing. The impact of AI and digital tools on business growth and the strategies for branding and online presence in the service industry.

You’ll learn:

• From Pest Control to Digital Marketing
• Navigating the Digital Marketing Landscape
• The Impact of AI on Marketing Strategies
• Building Strong Client Relationships
• Managing Client Expectations
• Growth Stages of Businesses
• The Role of AI in Business Growth
• The Future of AI in Marketing
• AI's Impact on Business Operations
• Optimism and Concerns About AI's Future
• The Power of Branding in Digital Marketing

Ready for boardroom-level help with your own business?

• Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com

Connect with the hosts:

• Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com

Connect with Paul:

• Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore