Episode 346 – Hashtags in 2025: Should You Still Bother?

Let’s talk hashtags—the little pound sign that once ruled the social media world… but in 2025, are they still pulling their weight?

In this episode of the Small Business Made Simple Podcast, I’m cutting through the confusion and diving into what hashtags really do now, which platforms they still matter on, and whether you should keep using them or ditch them altogether.

If you’re still popping #smallbizlife or #foryoupage into every post, but not seeing results—this episode is for you.

You’ll learn: ✅ The truth about how hashtags work on Instagram, TikTok, LinkedIn and Facebook in 2025 ✅ How many hashtags to use (and which ones to skip completely) ✅ The rise of keyword-rich captions and why they’re now more powerful than your tag strategy ✅ 5 things to focus on instead of obsessing over hashtags ✅ A fresh, simplified approach to social media that prioritises connection over confusion

Hashtags aren’t dead—but they’re no longer your growth engine. They’re the seasoning, not the main meal.

🎧 Tune in now to learn what actually moves the needle in 2025 social media marketing. Or read the full show notes at: www.socialmediaandmarketing.com.au/346