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He 7X'd Shopify Revenue WITHOUT Killing Profit 🤯 w/ Cody Wittick - Founder @ Kynship
What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀
Key Takeaways
📦 Product Seeding Still Works
Sending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.
📉 Lower CAC + Higher LTV = Growth Goldmine
Brands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.
🧠AI Can’t Replace Authenticity (Yet)
Cody breaks down why AI-generated influencers and UGC still fall short of the real thing—and why human connection still converts best.
đź”® Forecast Like a CFO
Growth without profitability is a trap. Kinship builds bottom-up financial forecasts tied to real cohort data, fixed costs, and customer retention.
🧪 Landing Pages Beat Product Pages (Most of the Time)
They’ve seen conversion rates double using simple, focused landing pages instead of sending ad traffic to PDPs.
⚖️ AMER is the New ROAS
Acquisition Marketing Efficiency Ratio (AMER) gives a clearer view than just in-platform CPA, especially when measuring true new customer growth.
đź’ˇ $10K Growth Strategy? Start With Product Seeding + Content, Not Paid Ads
If you’re just starting, don’t spend your whole budget on paid. Use it to build an organic foundation and create lasting relationships.
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Â
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Â
Resources & Links Mentioned in the Show
Kinship Agency: https://www.kynship.co/Â
Kinship App for Product Seeding: https://bit.ly/kynship-appÂ
Shopify Collabs: https://bit.ly/collabs-appÂ
Supergut: https://supergut.com
Purdy & Figg: https://purdyandfigg.com
Liquid Death: https://liquiddeath.com
Shogun Landing Page Builder: https://bit.ly/shogun-appÂ
Aaron Orendorff on LinkedIn: https://www.linkedin.com/in/aaronorendorff
Nick Raushenbush (Shogun): https://www.linkedin.com/in/nickraushenbush
View all episodes
By Jay Myers
5
1212 ratings
What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀
Key Takeaways
📦 Product Seeding Still Works
Sending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.
📉 Lower CAC + Higher LTV = Growth Goldmine
Brands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.
🧠AI Can’t Replace Authenticity (Yet)
Cody breaks down why AI-generated influencers and UGC still fall short of the real thing—and why human connection still converts best.
đź”® Forecast Like a CFO
Growth without profitability is a trap. Kinship builds bottom-up financial forecasts tied to real cohort data, fixed costs, and customer retention.
🧪 Landing Pages Beat Product Pages (Most of the Time)
They’ve seen conversion rates double using simple, focused landing pages instead of sending ad traffic to PDPs.
⚖️ AMER is the New ROAS
Acquisition Marketing Efficiency Ratio (AMER) gives a clearer view than just in-platform CPA, especially when measuring true new customer growth.
đź’ˇ $10K Growth Strategy? Start With Product Seeding + Content, Not Paid Ads
If you’re just starting, don’t spend your whole budget on paid. Use it to build an organic foundation and create lasting relationships.
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Â
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Â
Resources & Links Mentioned in the Show
Kinship Agency: https://www.kynship.co/Â
Kinship App for Product Seeding: https://bit.ly/kynship-appÂ
Shopify Collabs: https://bit.ly/collabs-appÂ
Supergut: https://supergut.com
Purdy & Figg: https://purdyandfigg.com
Liquid Death: https://liquiddeath.com
Shogun Landing Page Builder: https://bit.ly/shogun-appÂ
Aaron Orendorff on LinkedIn: https://www.linkedin.com/in/aaronorendorff
Nick Raushenbush (Shogun): https://www.linkedin.com/in/nickraushenbush
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