A faith-driven roofing founder is doing everything right — viral social media, wrapped trucks, real estate referrals, over-the-top customer service — so why are leads still his #1 bottleneck?

In this episode of Contractor Secrets, I break down the single marketing mismatch quietly capping his growth, and how to fix it fast.

We get into:

• Why marketing an unknown product creates friction (and what to lead with instead)

• The "superhero" sales framework: repair first, upsell rejuvenation later

• How to know if your ad agency is the right fit — and when to cut ties

• Breaking down cost-per-lead: what $3,600 for "40 guaranteed leads" really means

• Why retargeting + branded ads beat generic lead-gen pages

• Protecting the CEO's time: stop doing the $15/hour work

• Building a mission-first, people-first contractor brand that scales

This one goes beyond roofing — it's about building a business with a mission bigger than profit.

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#roofing #roofingbusiness #contractormarketing #localseo #roofingcontractor #homeservices #businessgrowth