In this episode of Health Coach Radio, Erin Power is joined by health coach and content creator Hunter (Health With Hunter) for a candid conversation about healthy swaps, weight loss, ingredient awareness, and building trust through social media.

Hunter shares how he lost 50 pounds sustainably, built a following of over one million people across platforms, and now helps clients simplify healthy eating without restriction or fear.

Episode Overview

0:00 Welcome and introduction to Hunter

2:15 Hunter's health journey and coaching background

5:45 Growing a large social media following

8:10 Grocery store content and healthy swaps

12:30 Cost, budgeting, and affordability

16:40 Ingredients, acne, and skin health

20:30 Online criticism and authenticity

24:50 Ingredients vs calories

29:30 How Hunter works with clients

34:10 Calorie awareness and flexibility

39:30 Brand partnerships and integrity

46:00 Content creation and batching

52:50 Where to find Hunter and closing thoughts (episode ends ~52:53)

Key Concepts in This Episode

Healthy Swaps Over Restriction

Hunter teaches that nearly any food has a healthier alternative, focusing on ingredients, portion awareness, and sustainability.

Balancing Calories and Food Quality

The episode explores why both calorie awareness and ingredient quality matter for sustainable weight loss.

Grocery Store Content as Education

Hunter explains how in-store videos help people learn to read labels and reduce overwhelm around food choices.

Client-Centered Coaching

Rather than rigid meal plans, Hunter works with clients using flexibility, bio-individuality, and realistic strategies.

Authenticity Builds Trust

Hunter shares how consistency and genuine product use help build long-term trust with an audience.

Consistency Beats Virality

For coaches starting out, the focus should be on serving the current audience, posting consistently, and avoiding comparison.

Connect with Hunter

• Instagram & TikTok: @healthwithhunter

• Facebook: Health With Hunter

• YouTube: Health With Hunter

Connect with Erin

• Submit your questions: [email protected]

• Website: primalhealthcoach.com

• Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power, and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own health coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.