In this episode of Health Coach Radio, Erin Power is joined by health coach and content creator Hunter (Health With Hunter) for a candid conversation about healthy swaps, weight loss, ingredient awareness, and building trust through social media.

Hunter shares how he lost 50 pounds sustainably, built a following of over one million people across platforms, and now helps clients simplify healthy eating without restriction or fear.

Episode Overview

0:00 Welcome and introduction to Hunter

2:15 Hunter's health journey and coaching background

5:45 Growing a large social media following

8:10 Grocery store content and healthy swaps

12:30 Cost, budgeting, and affordability

16:40 Ingredients, acne, and skin health

20:30 Online criticism and authenticity

24:50 Ingredients vs calories

29:30 How Hunter works with clients

34:10 Calorie awareness and flexibility

39:30 Brand partnerships and integrity

46:00 Content creation and batching

52:50 Where to find Hunter and closing thoughts (episode ends ~52:53)

Key Concepts in This Episode

Healthy Swaps Over Restriction

Hunter teaches that nearly any food has a healthier alternative, focusing on ingredients, portion awareness, and sustainability.

Balancing Calories and Food Quality

The episode explores why both calorie awareness and ingredient quality matter for sustainable weight loss.

Grocery Store Content as Education

Hunter explains how in-store videos help people learn to read labels and reduce overwhelm around food choices.

Client-Centered Coaching

Rather than rigid meal plans, Hunter works with clients using flexibility, bio-individuality, and realistic strategies.

Authenticity Builds Trust

Hunter shares how consistency and genuine product use help build long-term trust with an audience.

Consistency Beats Virality

For coaches starting out, the focus should be on serving the current audience, posting consistently, and avoiding comparison.

Connect with Hunter

• Instagram & TikTok: @healthwithhunter

• Facebook: Health With Hunter

• YouTube: Health With Hunter

Connect with Erin

• Submit your questions: [email protected]

• Website: primalhealthcoach.com

• Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power, and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own health coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.

Why does the menopause transition feel so overwhelming for modern women — and why are so many clients stuck in information overload?

In this episode of Health Coach Radio, Erin Power sits down with Bree Rudner, a health coach specializing in women in their 40s and 50s and a coach on Dr. Mindy Pelz's team.

Bree shares her personal journey from an autoimmune diagnosis in her late 30s to building a coaching practice rooted in physical foundations, mental well-being, and simplicity. Together, Erin and Bree explore why confusion has become one of the biggest barriers to progress — and how health coaches can create relief by removing decision fatigue and focusing on what actually works.

What This Conversation Covers

From autoimmune diagnosis to coaching

Bree recounts navigating the low-fat era, developing rheumatoid arthritis, and ultimately reclaiming her health through nutrition and lifestyle changes. When others began asking how she did it, coaching became the natural next step.

Quick wins build trust

Bree explains why she starts with the physical body, especially blood sugar regulation. Protein is her go-to "quiet win" because it increases satiety, reduces cravings, and gives clients fast, tangible results.

Stress is the elephant in the room

Many women resist admitting they're stressed, believing they have it handled. Bree breaks down how the "superwoman" mindset, constant rushing, and multiple roles quietly deplete women during midlife.

Confusion is the modern barrier

Today's clients aren't lacking information — they're drowning in it. Bree shares why health coaches provide massive value by offering a structured, personalized framework that allows clients to tune out the noise.

Fasting as decision relief

Working with Dr. Mindy Pelz reinforced how fasting can be helpful not just metabolically, but psychologically. Removing constant food decisions creates mental space and lowers stress for many women.

Midlife and the culture clash

Women in menopause were shaped by the thin ideal of the 1990s, which conflicts with the current need for protein, strength training, and muscle preservation. This disconnect creates frustration and resistance during the transition.

Testing as validation

Bree discusses how functional testing like the DUTCH test helps clients feel seen and validated when traditional labs look "normal" despite persistent symptoms.

Episode Timestamps 0:33 Bree's health journey and autoimmune diagnosis 3:40 Starting with physical foundations for quick wins 5:43 Protein as a powerful first intervention 7:36 Stress as the hidden driver of symptoms 11:47 Chronic rushing and depletion in midlife 13:40 Confusion as a major coaching challenge 14:15 Fasting and decision fatigue 18:13 Menopause as an initiation, not a failure 20:17 Meditation as an anchor 27:06 Gen X diet culture vs midlife needs 33:00 DUTCH testing and client validation 40:00 Working with Dr. Mindy Pelz 42:26 Reframing menopause and aging well 51:40 The most rewarding part of Bree's work

Where to Find Bree

Instagram: @breerudner

Website: breerudner.com

Ready to Turn Your Passion for Health Into Lasting Impact?

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode brings real stories, expert strategies, and practical insights to help you grow as a coach and make a meaningful impact.

Curious about what's possible for your own coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.

The 2026 Dietary Guidelines for Americans have sparked intense debate across the health and wellness world. In this solo episode, Erin Power breaks through the noise to offer a grounded, professional, and unbiased perspective on what these updated guidelines actually mean for health coaches and their clients.

Rather than celebrating or criticizing the guidelines, Erin walks listeners through what has genuinely shifted, what remains the same, and why this moment matters more philosophically than practically. She explains why population level nutrition guidance rarely changes individual behavior, how the new emphasis on metabolic health and protein reflects a broader cultural inflection point, and why none of this changes the core role of the health coach.

This episode is a call for nuance, professionalism, and restraint. If you've felt pulled into polarized online arguments about nutrition policy or unsure how to discuss the new guidelines with clients, this conversation will help you stay grounded, client led, and firmly within scope.

Episode Overview

0:00 Why the New Dietary Guidelines Are So Polarizing

01:31 Food Pyramids, MyPlate, and Why These Graphics Rarely Change Behavior

02:08 Why Most People Don't Actually Follow Government Nutrition Guidelines

04:22 Bias, Partisanship, and the Lack of Open Minded Dialogue in Wellness

04:42 What Actually Changed in the 2026 Dietary Guidelines

06:13 Protein, Metabolic Health, and the Subtle Shift Away from Low Fat Thinking

07:07 What the Guidelines Still Are and What They Are Not

08:59 Why Dietary Guidelines Are Not Personalized Nutrition

09:35 The Real Leadership Opportunity for Health Coaches

12:52 Scope of Practice, Professionalism, and Avoiding Extremes

17:42 How to Talk to Clients About the New Guidelines

19:11 DGA´S as an Inflection Point, Not a Finish Line

20:24 Final Thoughts on Coaching, Behavior Change, and Long Term Health

Connect With Erin

• Submit your questions: [email protected]

• Website: primalhealthcoach.com

• Instagram: @primalhealthcoach

About Health Coach Radio

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson.

Each episode offers thoughtful conversations, professional insight, and practical guidance to help health coaches grow their impact while staying grounded in ethics, scope, and sustainable behavior change.

Curious about what's possible in your own coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives through the power of coaching and ancestral health.

In this solo, unscripted episode of Health Coach Radio, Erin Power dives into a deceptively simple — yet incredibly powerful — concept for health coaches: symptomatology. While the word itself may sound clinical or dry, Erin reframes symptomatology as a practical, ethical, and client-centered tool that fits squarely within a health coach's scope of practice.

This episode explores how health coaches can work skillfully with client-reported symptoms without diagnosing, treating, or crossing professional boundaries. Erin explains how symptom self-assessments can support awareness, pattern recognition, behavior change, and more productive conversations between coaches and clients.

If you've ever felt unsure about how to discuss symptoms without "playing doctor," or you want a clearer, more confident way to guide clients using the information they already bring to the table — this episode will give you clarity, confidence, and practical direction.

Episode Overview

0:00 – Welcome Back to Health Coach Radio

0:40 – Why This Episode Is an Unscripted Riff

1:15 – What Symptomatology Actually Means

2:20 – Why Symptomatology Sounds Boring (But Isn't)

3:05 – Scope of Practice: What Health Coaches Can and Cannot Do

4:10 – Using Symptom Self-Assessments Ethically

5:30 – Symptoms as Client-Reported Data, Not Diagnoses

7:05 – Pattern Recognition and Behavior Change

9:10 – Helping Clients Build Awareness Without Labels

11:05 – Empowering Clients Through Language and Observation

13:20 – Common Mistakes Coaches Make When Discussing Symptoms

15:10 – How Symptomatology Builds Trust and Buy-In

17:05 – Final Thoughts and Practical Takeaways for Coaches

19:10 – Episode Wrap-Up

Key Concepts in This Episode

What Symptomatology Is (and Is Not)

Symptomatology refers to the collection and observation of symptoms as reported by the client — without interpretation, diagnosis, or medical judgment. It allows coaches to stay firmly within scope while still working meaningfully with real client experiences.

Staying Within Scope of Practice

Health coaches are not diagnosticians. Erin explains how symptom tracking and self-assessment tools help coaches guide reflection and lifestyle change without making medical claims or recommendations.

Symptoms as Feedback, Not Problems to Fix

Rather than treating symptoms as enemies to eliminate, this episode reframes them as useful signals that can inform behavior, habits, and self-awareness.

Client Language Matters

Using the client's own words — instead of clinical labels — strengthens trust, clarity, and collaboration. Symptomatology keeps the coaching relationship grounded in the client's lived experience.

From Confusion to Clarity

When used correctly, symptom self-assessments reduce overwhelm and help clients see patterns over time, making the coaching process feel more tangible and actionable.

Who This Episode Is For

• Health coaches worried about scope-of-practice boundaries • Coaches who want clearer language around symptoms • Practitioners seeking simple, ethical coaching tools • New and experienced coaches alike

Connect With Erin Power

• Submit your questions: [email protected] • Website: primalhealthcoach.com • Instagram: @primalhealthcoach

About Health Coach Radio

Health Coach Radio is hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode delivers practical insight, real-world coaching wisdom, and grounded conversations to help health coaches grow with confidence, clarity, and integrity.

Ready to deepen your coaching skills?

Visit primalhealthcoach.com to explore how Primal Health Coach Institute can support your journey as a health coach.

This is not a diet debate. In this episode of Health Coach Radio, Erin Power sits down with Mollie Engelhart, a former vegan icon and celebrated Los Angeles restaurateur whose identity and livelihood were built on plant-based ideology. Today, Mollie is a regenerative farmer and cattle rancher in Texas. That transition cost her millions of dollars, professional relationships, and public approval — and she would still do it again. This conversation explores what happens when evidence and lived experience challenge deeply held beliefs, especially when those beliefs are tied to morality, identity, and income. What This Conversation Covers Changing your mind publicly Mollie shares the hardest version of change: shifting beliefs when you are financially dependent on being right. Her move away from veganism began with curiosity about soil health and regenerative agriculture and led to a deeper understanding of food systems and responsibility. The myth of "harmless" food Plant-based food is often framed as bloodless or impact-free. Mollie explains why all agriculture involves death and disruption, whether through fertilizers, tilling, harvesting, or monocropping. The difference is whether that impact supports regeneration or industrial extraction. Vegan ethics vs. ecological reality Mollie honors the ethical motivations behind veganism while explaining why simplified moral frameworks break down when viewed at the ecosystem level, particularly when influenced by industrial interests. From rescue to stewardship Humans are meant to be active stewards (Keystone species), not isolated observers, of nature. We must stop treating the symptoms of a broken system and re-engage with the natural order. Why soil changes everything Mollie's central message is clear: the soil is not depleted, it is biologically dead. She explains why microbes are essential for nutrient availability, how modern food contributes to metabolic dysfunction, and why human health is inseparable from soil health. The small farm diet Rather than rigid food labels, Mollie advocates for a small farm diet: local, seasonal, human-scaled, and intentionally inconvenient. Convenience, she argues, has quietly replaced resilience.

Episode Timestamps 0:00 From vegan restaurateur to Texas cattle rancher 1:16 Changing your mind when your identity depends on it 2:13 Why all food systems involve death 7:07 Discovering regenerative agriculture and soil health 14:21 Why veganism once made sense 20:03 The duck story and the shift to stewardship 27:10 Vegan mindset vs rancher mindset 34:19 Soil as the foundation of health 45:31 Hydroponics and the illusion of nutrition 50:21 The Small Farm Diet 52:02 Feeding communities, not the planet 59:13 Final message on responsibility and belonging

Where to Find Mollie Book: Debunked by Nature (foreword by Joel Salatin) Website: debunkedbynature.com Instagram: @talktomollie Ranch & Products: sovereigntyranch.com Restaurant: The Barn Restaurant (@eatatthebarn)

Ready to Turn Your Passion for Health Into Lasting Impact? Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode brings real stories, expert strategies, and practical insights to help you grow as a coach and make a meaningful impact. Curious about what's possible for your own coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.

In this solo episode, Erin Power walks through the top obstacles health coaches report facing on their path to success. Drawing from an end-of-year survey conducted with students and graduates of Primal Health Coach Institute, Erin breaks down why these challenges persist, why they are completely solvable, and how coaches can begin addressing them right now.

The three most common obstacles identified were: finding paying clients, confidence in marketing and business development, and navigating technology. Erin reframes each of these as learnable skills rather than fixed limitations.

Episode Overview

0:00 Intro and context for the end-of-year survey

2:45 Scope of practice and industry responsibility

5:10 The survey question: biggest obstacles to coaching success

6:10 Top three obstacles identified

8:00 Obstacle #1: Finding paying clients

11:10 Why there are more than enough clients

14:30 Clients find you when you put yourself out there

17:30 Obstacle #2: Confidence in marketing

20:10 Confidence is built through execution, not perfection

23:40 Obstacle #3: Technology

26:00 Simple tech stack for getting started

30:30 Final encouragement and closing thoughts (episode ends ~34:41)

Key Concepts in This Episode

Finding Paying Clients Erin emphasizes that there are far more potential clients than any one coach could ever serve. The challenge is not demand, but visibility. Clients must be able to find you and understand what you offer.

Marketing Builds Confidence Confidence does not come before action. It is earned through repetition, experimentation, and being willing to publish imperfect work.

Low Stakes, High Return Early marketing efforts often reach very few people, which actually lowers the risk. This gives coaches room to practice and improve.

Technology as a Skillset Booking links, websites, payment processors, and forms are framed as accessible tools designed for beginners. Most platforms offer help and support for non-technical users.

Customer Journey Awareness Erin encourages coaches to think like consumers themselves, using their own experiences as guides to create smooth, intuitive client experiences.

Connect with Erin

• Submit your questions: [email protected] • Website: primalhealthcoach.com • Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio offers real conversations and practical guidance for health coaches at every stage. Hosted by Erin Power and powered by Primal Health Coach Institute, the show supports coaches in building sustainable, ethical, and impactful practices.

What actually creates confidence? Not hype. Not motivation. Not mindset quotes. In this episode of Health Coach Radio, Erin Power sits down with Jeff LoVecchio, former professional hockey player, founder of Give More Training (GMT) and Give More Advising (GMA), and co-host of the Hockey Think Tank podcast (2M+ downloads).

Jeff has trained more than 3,500 youth athletes across five locations and works with elite performers at every level. But this conversation goes far beyond hockey. This is a grounded, practical discussion about how confidence is earned through daily action, why resilience is a skill you train, how overthinking keeps people stuck, and why the unglamorous fundamentals are what actually produce results in sport, health, business, and life.

If you coach humans who struggle with consistency, self-trust, or follow-through, this episode delivers powerful insight you can apply immediately.

What You'll Learn in This Episode

Confidence is built through proof, not encouragement. Jeff shares how a major injury at 17 forced him into weight training and how measurable progress created unshakable confidence. Not because someone believed in him, but because his actions gave him evidence.

Resilience is trained, not inherited. From getting cut at age 12 to navigating 14 concussions, Jeff explains the mindset shift most people miss: you cannot control what happens, but you always control your response.

Why overthinking kills momentum: Fixating on long-term outcomes without acting on the next step leads to fear and paralysis. Jeff's "rocking chair" metaphor perfectly captures why movement without action gets people nowhere.

The hidden cost of early specialization: Youth athletes may look skilled early, but many lack basic movement capacity and adaptability. Jeff explains why multi-sport exposure builds better athletes and more resilient humans.

The fundamentals win every time. Warm-ups, breathing, recovery, and consistency may be boring, but they are non-negotiable. The people who respect the process are the ones who get results.

Self-talk shapes behavior. Your internal narrative drives daily decisions. Strengthen identity and self-trust, and actions naturally align. This insight maps directly to behavior-change coaching and habit formation.

Episode Timestamps

0:00 Jeff's work today: GMT, GMA, Hockey Think Tank

3:12 Injury at 17 and how strength training changed everything

6:44 Using fitness to outlast more skilled competitors

11:35 Why intense exercise is essential for brain health

20:30 The downside of early sport specialization

26:12 Getting cut at 12 and learning responsibility 33:20 The rocking chair metaphor for worry 37:50 Beating paralysis-by-analysis

40:55 Building a $10K/month online business during COVID

50:40 Why the basics matter most 54:24 Self-talk, actions, and outcomes 58:20 "How you do anything is how you'll do everything"

Connect with Jeff Instagram: @jefflovecchio Website: gmbm.com

Training: Give More, Be More daily workouts (TrainHeroic) Bonus: First responders and military veterans can join Jeff's training team free for life. Just DM him. Ready to turn your passion for health into lasting impact? Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode brings real stories, expert strategies, and practical insights to help you grow as a coach and make a meaningful impact.

Curious about what's possible for your own coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.

In this unscripted solo episode, Erin Power shares her thoughts, feelings, and predictions for the health coaching industry in 2026. She reflects on what she's seeing as a practicing health coach and health coach educator, and what those shifts may mean for coaches who are building their businesses.

Erin's core prediction: a large segment of the health consumer will become increasingly fatigued by constant marketing and quick-fix promises, and will start looking for something more real, more trusted, and more human.

She breaks down how she's responding in her own business: doubling down on trust-building, delivering value, long-form content (podcasts and YouTube), and more live human connection, while still acknowledging that low-ticket, influencer-style models may continue to work for part of the market.

Episode Overview

0:00 Intro + why Erin is thinking about health coaching in 2026

1:42 Erin's main prediction for 2026

4:20 Consumer fatigue: constant ads, hooks, and marketing everywhere

7:05 "Miracle hopping" and why Erin doesn't want to play in the miracle market

10:06 Choosing who you want to work with (and who you don't)

10:34 Trust-building + delivering value as the strategy

10:48 Social media shift: putting more real life in the feed (not just stories)

13:09 Email list: emailing more often to build relationship (without perfect polish)

14:58 Cross-posting and showing up on more platforms (TikTok/YouTube Shorts/LinkedIn)

18:18 Long-form content as a trust engine: YouTube + podcast (and keeping it simple)

24:00 Human-to-human connection: free no-pitch workshops and live interaction

27:53 Closing thoughts (episode ends around 27:55)

Key Concepts in This Episode

Marketing Fatigue + the "Miracle Market" Erin describes how many consumers are tired of being sold quick fixes (programs, supplements, plans, and "miracles") every time they open their phones, and how this can create skepticism and burnout.

"Miracle Hopping" vs. Long-Term Transformation

She contrasts low-commitment purchases with the kind of long-term coaching relationships that create real change, and explains why she prefers clients who are ready to invest time, energy, and attention.

Trust Building + Delivering Value

Instead of constant pitching, Erin focuses on showing up consistently, being a real person, and offering useful content that helps people decide, in their own time, whether they want to work with her.

Visibility Through Authenticity (Feed vs. Stories)

Erin shares her choice to put more of her real life into her feed so potential clients can actually get to know her, not just a curated business image.

Long-Form Content: Podcast + YouTube as Trust Engines

She recommends coaches consider starting a podcast or YouTube channel, emphasizing that it doesn't need to be perfect. The goal is to exist consistently and let people binge, learn, and build familiarity.

Human-to-Human Connection

Erin believes real relationship will be even more valuable as tech and AI grow, and mentions more live experiences like workshops, events, and community-based connection.

Connect with Erin

• Submit your questions: [email protected] • Website: primalhealthcoach.com • Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.

Seed oils have become one of the most controversial topics in the modern nutrition world. Depending on who you follow, they're either toxic, inflammatory villains destroying metabolic health… or harmless, misunderstood ingredients wrongly blamed for everything.

In this solo episode, Erin Power brings clarity to the confusion by breaking down the ancestral perspective, the modern scientific evidence, and the real world nuance coaches need when discussing seed oils with clients. Instead of taking sides, Erin shows how to stay curious, evaluate claims with integrity, and guide clients without fear based messaging.

If you've ever felt overwhelmed by conflicting nutrition advice around seed oils or wondered what to actually tell your clients, this episode brings the grounded, unbiased perspective you've been missing.

Episode Overview

0:00 Why Seed Oils Spark Confusion

0:34 Ancestral Health Perspective

3:19 Industrial Processing and Mismatch Ideas

7:51 What Research Actually Shows

11:15 Seed Oils vs Ultra Processed Foods

14:54 How Coaches Can Talk About This Without Dogma

Key Concepts in This Episode

Ancestral Viewpoint

Erin explains the concerns raised by ancestral and primal thinkers like Mark Sisson, including: • Industrial processing and evolutionary mismatch • High Omega 6 content and theoretical inflammation pathways • How modern diets differ dramatically from traditional fat sources

Scientific Evidence

Modern research paints a more nuanced picture: • Human studies do not show seed oils causing inflammation • Linoleic acid is often correlated with lower inflammation • Replacing saturated fats with polyunsaturated fats can lower LDL • The real issue tends to be Omega 3 deficiency, not Omega 6 excess

Ultra Processed Food Context

Seed oils appear most often in foods that are: • Hyper palatable • Shelf stable • High in refined carbs, additives, and excess calories This makes seed oils more of a marker for processed foods rather than the root cause of poor health.

How Coaches Should Approach the Topic

Erin models a grounded, non judgmental coaching stance: • Avoid extremes and absolutist thinking • Confront your own nutrition biases • Guide clients toward big picture patterns • Validate concerns while offering nuance • Focus on what clients can realistically change

The goal isn't to demonize seed oils — it's to help clients make clearer, calmer, more informed decisions.

Connect with Erin

• Submit your questions: [email protected] • Website: primalhealthcoach.com • Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode brings real stories, expert strategies, and practical insights to help you grow as a coach and make a meaningful impact.

Curious about what's possible for your own coaching journey Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.

Why do so many health coaches stay invisible, even though they want to grow their practice, impact lives, and attract clients who truly need them? In this powerful episode, Erin Power sits down with Kayley Hamilton — former Hollywood red carpet reporter turned PR agency founder — to unpack the mindset, identity shifts, and practical strategies health and wellness coaches need to become confidently visible.

Kayley shares her story of going from "the shy girl" who couldn't speak up in class to interviewing A-list celebrities, winning Emmy Awards, and eventually launching a PR agency that helps wellness experts amplify their mission. She breaks down her signature 3 E's Framework for overcoming self-doubt, shifting identity, building a magnetic personal brand, and stepping into the future version of yourself who is ready to be seen.

If you struggle with imposter syndrome, fear of visibility, or uncertainty about how to talk about your work publicly, this conversation will feel like a breakthrough moment.

Episode Overview

0:00 Why Visibility Matters for Health Coaches

3:40 Kayley's Story: From "Shy Girl" to Emmy-Winning Reporter

12:15 The 3 E's Framework for Becoming a Higher Version of Yourself

22:10 Overcoming Limiting Identities and Self-Perceptions

31:05 Using Imagination and Visualization to Rewire Success

39:20 Kayley's Daily Practices for Confidence and Alignment

48:55 Why Humility Holds Coaches Back from Serving Their People

Key Concepts in This Episode

The 3 E's Framework for Identity Shifts

Expanders

Find people living the life you want to show your brain what's possible.

Experience

Use imagination, visualization, and daydreaming to "rehearse" the future you.

Embody

Act as the higher version of yourself today rather than waiting for "someday."

Visibility as Service, Not Ego

Kayley reframes visibility as an act of service — not self-promotion. Coaches block their purpose when they hide. The clients who need them most can only find them if they choose to be seen.

Mindset Over Mechanics

Imposter syndrome, perfectionism, and fear of judgment keep most coaches stuck. Kayley explains why imagination, self-concept, emotional regulation, and daily alignment practices matter more than tactics when building a brand.

Daily Alignment Practices

Morning affirmations

Meditation with the Activations app

Walking and getting-ready meditations

Movement to ground the nervous system

Avoiding social media first thing in the morning

Connect with Kayley Hamilton

• Instagram: @kayleyhamilton_ • PR Agency: https://www.uplvlagency.com/

Connect with Erin

• Submit your questions: [email protected] • Website: primalhealthcoach.com • Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.