Making lemonade from lemons. It’s a phrase that comes to mind when we think of Helaine Knapp—founder and CEO of City Row, which offers water-based rowing workouts and a rowing-based fitness app. After literally breaking her back, Helaine discovered that rowing was an exercise she could manage, and quickly realized it was whitespace with a business opportunity at hand.

Helaine joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.

In this episode:

• How Helaine  started a lucrative business without actually being in the industry

• The value of diligently tapping into your network,

• Why a gut feeling to take a call during Game of Thrones changed her path

• Opening the door to the world of franchising

• And how an open mind can lead to tremendous possibilities

• Taking on one thing at a time helps make big goals feel more real

• Why clients keep Helaine’s team inspired