On today's episode of Hustle and Flowchart, I sat down with Helen Christoni, an expert in reverse osmosis (RO) water filtration and marketing. We delved deep into the dangers of tap water and the necessity of clean water and the effectiveness of RO systems. The episode covered important topics like how these systems work, why they are essential for health, especially for children, and the role of social media in spreading this crucial information. Our conversation also brought to light the entrepreneurial aspects of scaling a business rooted in wellness technology.

Water Filtration Methods

Helen explained the difference in taste and quality between regular single filters and advanced reverse osmosis (RO) systems. RO systems like AquaTru use a four-stage filtration process to remove harmful contaminants such as forever chemicals, drug residues, and antibiotics. While many commercial bottle filling stations only address chlorine and lead, AquaTru tackles a wide range of pollutants.

Importance of Changing Filters

Changing filters regularly in fridges and pitchers is crucial to avoid contamination. Neglecting this can result in more harm than good. Helen emphasized that even the best filters lose effectiveness over time, and timely replacements are necessary for maintaining water quality.

AquaTru’s Mission and Products

Helen Christoni highlighted that AquaTru is the first patented countertop RO system designed specifically for families. The company just released AquaTru Pro for enterprise settings, equipped with certified bottle filling stations. These products aim to provide pure water, free of contaminants, for homes and businesses.

Effective Filtration for Children

We also talked about the importance of water filtration for children, advocating for heightened awareness about environmental toxins. By incorporating high-quality water filtration systems at home, parents can significantly reduce their kids’ exposure to harmful chemicals.

Utilizing the Environmental Working Group (EWG) Website

Helen suggested checking local water contaminants using the Environmental Working Group (EWG) website. This resource allows people to see what's in their tap water, giving them informed reasons to invest in quality water purification systems.

• Environmental Working Group (EWG) Website

Social Media and Marketing Strategies

Helen stresses the pivotal role of social media in making complex scientific information relatable. Platforms like TikTok allow for shareable, bite-sized content that people can easily engage with. Instead of long-form content like webinars, focused, engaging videos spread the message of water purification more effectively.

Partnering for Impact

Strong partnerships and authentic connections are crucial for AquaTru’s business. Helen prefers genuine relationships over large-scale, impersonal campaigns. Success in their affiliate programs comes from having a small group of dedicated partners who share the company's mission and create genuine content.

Addressing Water Contaminants

Helen shared her personal “aha moment” when she discovered several cancer-causing contaminants in her local water. This led to broader discussions about the limitations of boiling water and the persistence of chemicals like Chromium 6 and fluoride. AquaTru's certified to remove 84 contaminants, including microplastics, offers a solution to these health hazards.

Personal Health Stories and Motivation

Helen’s journey from the beauty industry to wellness was fueled by a personal health crisis—severe osteoporosis due to early menopause. This experience reshaped her approach to health and wellness, emphasizing the importance of purifying water and air as key aspects of a healthier lifestyle.

Concluding Thoughts

Overall, today’s episode underscored the critical nature of clean water. Helen Christoni's insights on reverse osmosis systems, specifically AquaTru, provided valuable information on how to ensure our families have access to safe drinking water. The collaboration between social media strategies, authentic partnerships, and a strong commitment to science makes AquaTru’s mission to deliver pure water and clean air possible. For more information about their products and mission, check out:

• AirDoctor Pro
• AquaTru Water

Helen and her team are also active on various social media platforms, including LinkedIn, spreading the word about the importance of pure water and clean air. Stay tuned for more insightful episodes, and remember, your health starts with the quality of your water.

Connect with Ideal Living and Helen Christoni

• AquaTru Water Instagram
• AquaTru Water YouTube
• AirDoctor Pro Instagram
• AirDoctor Pro YouTube
• Ideal Living Website
• Ideal Living LinkedIn
• Ideal Living Instagram
• Helen Christoni LinkedIn
• Helen Christoni Instagram

Two Other Episodes You Should Check Out

• The Entrepreneur’s Path to Optimal Health with Paul Savage
• Rewiring Your Brain for Success with John Assaraf

Connect with Joe Fier

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight
• Check out other podcasts on the HubSpot Podcast Network
• Clone yourself and scale your expertise infinitely! Use code HUSTLE at checkout to get 50% off your first month of Delphi AI at www.hustleandflowchart.com/delphi
• Want us to build your clone for you? We’ll handle setup, testing, and integration so you can launch fast. Head to www.hustleandflowchart.com/delphimaker to get started!
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!