Have your leads slowed down in 2024? As the economy recovers from inflation, sometimes it feels worse even while it’s getting better. I say this not to discourage you, but to let you know that you're not alone. If your business lacks leads when you previously had plenty, it might not be “all your fault.” It could just be the ebb and flow of business.

That said, control what you can control. If you want to ensure you’re doing everything you can to nurture the growth of your business in the home industry, you need to remain proactive. If nothing else, put your extra downtime to good use by drilling down on your marketing and making it worth every penny.

On the other hand, if you continue to experience a steady number of quality leads coming into your business, don’t let yourself become apathetic toward marketing. Savvy entrepreneurs who understand the requirements of building long-term success will market their businesses non-stop, though the method will vary from season to season. If you want your business to stay in its growth season, this is the episode for you.