How do you create a high-performance environment in the trades? Kathryn Howard, Head of Mergers and Acquisitions at Lee's Air, Plumbing, Heating, & Roofing in Fresno, CA, tells us how, while sharing her journey from direct sales to leading a growing service business. 

She discusses the importance of developing high-performing teams, how she built an international call center in Armenia, and why understanding customer purchasing behavior is key to sales success. Kathryn also dives into her leadership philosophy, her unique experiences in network marketing, and how she helped scale Lee’s Air with structured processes and strategic growth initiatives.

Tune in for an insightful conversation on building culture, driving business success, and unlocking peak performance in the trades.

Join us as we discuss:

• [4:12] Teaching technicians not to sell within their own budgets

• [13:40] How to create a high-performance environment for your team

• [22:19] Why personal development is critical to your team’s success

• [28:38] Creating pathways for underrepresented groups in the trades
  

Check out these resources we mentioned during the podcast:

• From Prospecting to Closing: Tips to Improve Your Sales Performance

• Register today for our inaugural World of Titans event in Sydney, Australia on Thursday-Friday, April 3-4, 2025!
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. 

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