The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz


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#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.


Amanda and Dave cover:

  • How Amanda transformed her LinkedIn strategy to grow her following and engagement
  • The impact of personal branding on social media and its role in business growth
  • Creating a feedback loop to refine and improve content strategy

Timestamps

  • (00:00) - - Intro
  • (08:49) - - How to Use LinkedIn Video
  • (12:17) - - Shifting from Twitter to LinkedIn
  • (16:03) - - Developing a Clearer Target Market and Products
  • (16:46) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
  • (21:07) - - Why Your Content Strategy Must Be Focused
  • (28:11) - - The Brand Pyramid
  • (29:06) - - The Emotion Behind Branding
  • (32:36) - - People Are What Matter In Branding Success
  • (38:14) - - The Growing Creator Economy vs. Traditional Corporations
  • (39:32) - - Creating Emotional Brand Connections for Growth Marketing
  • (44:04) - - How Amanda Became a Fractional CMO
  • (46:38) - - Why Amanda Looks to Alex Lieberman for Inspiration

  • Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

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    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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