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Higher Ed Pulse
Higher Ed Pulse episodes
- Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?
In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develop and execute digital advertising campaigns that yield meaningful results. This episode features a conversation with Jeff Green, a Recruiting Coordinator at Texas A&M University School of Law, on the tactics that work when it comes to recruiting prospective students online.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
28 min - Episode 5: An Inside Look at the HubSpot Platform — and How Enrollment Marketers Are Using It for Student RecruitmentHubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It’s really a suite of tools complete with an email, blogging, social media, SEO, marketing automation, digital ads, tools and much more. This episode highlights how the HubSpot platform has evolved over the years, some of the latest tools and resources available on the platform today, and how schools are using it to increase quality inquiry generation. - - - -Connect With Our Host:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If youlike this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform forHigher Ed. Learn more at element451.com.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.37 min
- Episode 4: The Common SEO Challenges that Enrollment Marketers Face — and How to Overcome Them
Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40 min - Episode 3: The Ever Changing Landscape of Graduate Student Recruitment: Lessons Learned from Small and Large Schools
Graduate student recruitment strategies are as varied as the vast array of schools that use them. We sat down with Amanda Stokes, Graduate Coordinator for Recruitment and Admissions for George Mason University’s College of Health and Human Services. She shared with us her expertise from her years of experience in the field of graduate recruitment at both a small, private institution and a large, public institution.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40 min - Episode 2: Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media
Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game plan is crucial to increasing enrollment, graduate schools still need a solid strategy for organic promotions. This episode features an interview with Shannon Nicholson from the Office of Graduate Admissions and Recruitment at West Virginia University on the importance of taking a systematic approach to organic social media marketing.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
32 min - Pilot Episode: The Genesis of EnrollifyThe Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today’s enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need. Today, we’re going to introduce you to Enrollify and share the story of the brand’s origins with you. - - - -Connect With Our Host:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If youlike this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform forHigher Ed. Learn more at element451.com.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.8 min
About Higher Ed Pulse
From the publisher's feed
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.
That’s why every Monday, we break down what actually matters — fast, clear, and to the point.
Want to sound like the smartest person in the room? You’re in the right place.
Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.
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