Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

October 10, 2019 Episode 16: Recruitment Tactics Have Dramatically Changed — Here’s How Institutions Should Optimize Their Brand for Generation Z
A few years ago, enrollment managers couldn’t stop talking about how Millennials were disrupting the traditional student recruitment process — and now they can’t stop talking about Generation Z (people born in the mid 1990's to the early 2000's). On this week’s episode of the Enrollify Podcast, we chat with Bart Caylor about the meaningful differences between Millennials and Gen Z-ers, how enrollment managers need to adjust their communication tactics in order to win Gen Z’s attention, and what small schools with small budgets can do to stand out in an increasingly crowded market. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
38 min
October 02, 2019 Episode 15: Developing and Marketing New Graduate Programs in Response to Today’s Market Demands: A Conversation with Vanderbilt’s Director of Professional Programs
The era of technological disruption we’re living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today’s market, not mention also attractive to today’s highly-educated, debt-averse prospective graduate students. On today’s episode of the Enrollify Podcast, we speak with Joanne Wang from Vanderbilt’s School of Engineering about how Vanderbilt is designing and marketing brand new graduate programs like their Master’s in Cyber Physical Systems (think “Alexa” and “the internet of things”) and their Master’s in Risk, Reliability, and Resilience (think “engineering solutions and systems to respond more sustainably after a hurricane hits”!). - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
23 min
September 26, 2019 Episode 14: Attracting Students to Biomedical Sciences PhD Programs — A Faculty’s Perspective on the Opportunities and Challenges that Exist in Recruiting for Niche Programs
At most institutions, the graduate admissions staff is responsible for student recruitment and faculty members, if involved in the recruitment process at all, typically handle admissions interviews with top candidates. At Baylor College of Medicine, it works differently. On this week’s episode of the Enrollify Podcast we feature an interview with Dr. Fredrick (Fred) Pereira, the Director for the Graduate School of Biomedical Sciences. Dr. Pereira shares insights into the importance of faculty involvement in the PhD student recruitment process and offers ideas on how to recruit both domestic and international students for really niche programs. Dr. Pereira believes that as institutions restructure and consolidate resources, more and more faculty members will be asked to play a more “hands on” role in engaging with prospective students. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
25 min
September 17, 2019 Episode 13: From Admissions Counselor to University President — Lessons Learned from 30+ Years in Higher Education
It’s not often that an admissions counselor at small university works his way up the ladder to become a university president — but Dr. Chris Domes did just that. On this week’s episode of the Enrollify Podcast, Dr. Domes shares lessons he learned during his early years at St. Bonaventure, leadership insights he garnered during his time as Vice President for Student Development and Enrollment Management at Marymount, and the story of why he decided to become a university president.
Furthermore, Dr. Domes shares advice on how enrollment managers can work more closely with university leadership to meet the wider goals of the institution, and how to breakdown silos to ensure a fantastic experience for students. Dr. Domes believes that presidential leadership "requires reflective and thoughtful communication, followed by mission-centered decision-making and coupled with a high level of transparency. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
32 min
September 04, 2019 Episode 12: How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate School Admissions Model
This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University’s Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt’s admissions tips email series keep decentralized enrollment marketing teams at his school up to date on technologies, strategies, and low time commitment yet high return tips to increase enrollment numbers across programs. From Walt’s perspective, a solid knowledge of target market, competitors, and your own program’s selling points is a key foundation to any successful enrollment marketing strategy. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
25 min
August 21, 2019 Episode 11: From the Perspective of an Academic Advisor: How to Break Down Silos and Better the Student Experience in Higher Education
On this week’s episode we dive into conversation with Ginger Dickens, an academic advisor for graduate programs in Computer Science & Engineering at the University of Texas at Arlington, who shares advice on streamlining the communications process between graduate coordinators and academic advisers. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
26 min
August 14, 2019 Episode 10: Reducing Friction in the Student Experience: How We Increased Capacity by Consolidating Student Affairs and Admissions
On this episode, we interview Anna Johnson and Amber Molhagen from the University of Houston’s Graduate College of Social Work. Anna and Amber share thoughts on how to recruit grad students in a more personalized way, and how their College increased student retention after the university merged the admissions and academic affairs offices. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
29 min
August 07, 2019 Episode 9: Tips and Tricks for Planning and Running a Successful Graduate Student Recruitment Event
One of the most effective ways to increase applications is to get prospective students onto campus. On average, graduate schools find that 50% of prospects that attend an on-campus recruitment event wind-up applying to one of their programs! But how do you plan an effective recruitment event? What promotions should you run leading up to the event? And how do you ensure a positive, educational experience for prospects at the event? On today’s episode, Ashton Brown, the Assistant Director of Admissions at Texas Woman’s University, shares tips and tricks for planning and running a successful graduate student recruitment event.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
17 min
August 07, 2019 Episode 8: How to Recruit Grad Students for a Niche Program
Recruiting graduate students in today's competitive market is tough — it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordinator of the Interdisciplinary Ph.D. Program in Genetics at Texas A&M University, on how to market and recruit for a highly-specialized graduate program. Dr. Paez-Colasante discusses the strategies she has used to generate qualified inquiries coupled with the tactics she has used to nurture these inquiries to enrollment.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
25 min
August 07, 2019 Episode 7: Strategies for Recruiting International Graduate Students in an Increasingly Competitive Market — and Challenging Political Environment
For years, graduate schools have relied on the consistent, full-tuition-paying, pipeline of international students. The Washington Post-dubbed "Trump Effect" has posed new challenges for coordinators responsible for international recruitment — especially for STEM programs. On this week's episode, we interview Samantha Stewart, a recruiter for the College of Business at the University of Texas at Arlington, on the strategies and tactics they use to attract and convert qualified international students in today's competitive market.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
21 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.