Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey dives into the importance of putting constraints on your work hours and how hobbies can help you become a deadlier Fractional CMO.

Takeaways:

• No matter what constraints you may have in your life you still need to get the same done. According to Parkinson's Law, work takes the time allotted. What constraints are you adding to your life so that you can work more efficiently?

• By adding artificial constraints to your work day, it forces you to have to get your work done in that time. However you have to fill that freed up time with something else, whether that be meditation, marathon training, or spending more time with your family.

• Ask yourself what you would do with your time if you worked half as much as you do now?

• Even if you never want to retire, imagine what you would do if you were retired. What would fill your time? Now think about what if you could do those things starting next month.

• When you add constraints on your time by scheduling time for yourself to delve into hobbies, you make yourself have to work more effectively and efficiently which will make you deadlier as a Fractional CMO.

Quote of the Show:

• "The less time you have, the more pressure you'll have on yourself to get it right, be focused, and generate a great outcome." - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call/

• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/teUbxEhcnJI