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Will transformed his background in digital marketing to create a thriving dog waste removal business, turning a simple concept into a multi-million dollar enterprise within just a few years. His journey proves that finding underserved niches and applying sound business principles can create extraordinary opportunities even in seemingly ordinary services.

• Started with digital marketing background before realizing owning service businesses would be more profitable
• Launched an electrical company that hit $1M in revenue within six months
• Created Swoop Scoop after noticing poor service from existing dog waste removal companies
• Built market awareness where none existed previously through door-to-door marketing and Facebook ads
• Grew from 20 to over 300 accounts in just three months using targeted digital marketing
• Operates on a subscription model with pre-billing to maintain healthy cash flow
• Differentiates through professional branding, uniformed employees, company vehicles, and quality assurance
• Created "Poop Scoop Millionaire" educational platform to teach others how to start similar businesses
• Built such strong brand recognition that "Swoop Scoop" has become synonymous with the service in his market
• Plans to scale to $10M annual revenue through continued geographic expansion

Connect with Will and learn more about starting your own pet waste removal business at scoopstart.com or through the Scoop Start YouTube channel.