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Will transformed his background in digital marketing to create a thriving dog waste removal business, turning a simple concept into a multi-million dollar enterprise within just a few years. His journey proves that finding underserved niches and applying sound business principles can create extraordinary opportunities even in seemingly ordinary services.

• Started with digital marketing background before realizing owning service businesses would be more profitable
• Launched an electrical company that hit $1M in revenue within six months
• Created Swoop Scoop after noticing poor service from existing dog waste removal companies
• Built market awareness where none existed previously through door-to-door marketing and Facebook ads
• Grew from 20 to over 300 accounts in just three months using targeted digital marketing
• Operates on a subscription model with pre-billing to maintain healthy cash flow
• Differentiates through professional branding, uniformed employees, company vehicles, and quality assurance
• Created "Poop Scoop Millionaire" educational platform to teach others how to start similar businesses
• Built such strong brand recognition that "Swoop Scoop" has become synonymous with the service in his market
• Plans to scale to $10M annual revenue through continued geographic expansion

Connect with Will and learn more about starting your own pet waste removal business at scoopstart.com or through the Scoop Start YouTube channel.

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.