I hit the road and spend a day with Rocket in Detroit. I want to walk the floors and see the biggest company chasing the Holy Grail for myself.

I went in skeptical. Redfin's posting a 50% attach rate since the acquisition and I didn't believe it — they were at 27% before. How? Turns out the magic is that the loan officers and the agents just like each other. Bundles work when the partners want them to.

But loan servicing is the real learning. I'll be honest, I thought servicing was boring. It’s just billing. But then I heard their pitch and saw the numbers. Building the relationship with customers, post-sale, is the key.

And in terms of the pitch of a one-stop-shop to consumers, nobody led with price. The number one thing people want is trust. From search to sale, Rocket has your back.

Check out the companion site for this podcast series at ⁠holygrail.mikedp.com⁠. It's a case file — the evidence I've gathered, the theories I'm testing, the questions I'm chasing, and a place to drop intel if you're seeing patterns from the field.