The skincare industry is buzzing about topical estrogen, and the Facially Conscious team explores this controversial 2025 trend with OB-GYN Dr. Emily Sikking. While estrogen offers notable skin benefits—such as boosting collagen, retaining moisture, and increasing thickness—the hormone requires careful consideration. The hosts examine the key differences between prescription and over-the-counter options, share real patient experiences, and emphasize the importance of medical supervision. From understanding concentration levels to managing potential risks, this episode provides essential advice for anyone interested in hormone-based skincare. Whether you're a skincare professional or enthusiast, learn why experts predict estrogen will be a significant trend in 2025 beauty while stressing the need for responsible, doctor-guided use.